23/06/2026
ZAMBIA SHOWCASES TOURISM POTENTIAL AT EXPERIENCE AFRICA 2026 IN LONDON.
The Zambia Tourism Agency (ZTA), in collaboration with the Ministry of Tourism, has commenced participation at the Experience Africa (EA) Travel Trade Show, The Zambian delegation is led by Ms. Amanda Mwendaweli Chipungu, Chief Marketing Officer at the Zambia Tourism Agency, accompanied by Ms. Annie Chingulu, Senior Tourism Development and Research Officer from the Ministry of Tourism. The EA Travel show is being hosted from the 22nd to 25th June 2026.
Experience Africa, is one of the continent’s leading travel trade exhibitions, bringing together African tourism destinations and international travel buyers, tour operators, destination management companies, airlines, hospitality providers, and media representatives. The event serves as a strategic platform for promoting tourism products, strengthening business partnerships, and enhancing destination visibility in key source markets.
Zambia is showcasing its diverse tourism offerings to international buyers and industry stakeholders from across the UK and Europe.