22/04/2026
The price on your product page isn’t just a number…
It is a decision-making trigger.
The brands generating consistent revenue online aren’t always selling the best products – they’re selling them smarter.
⚖️Decoy pricing makes one option look like the obvious choice by placing it next to a less attractive alternative.
⚖️Bundle pricing increases average order value by grouping products in a way that feels like a deal.
⚖️Anchor pricing sets a reference point that makes the actual price feel more reasonable than it would in isolation.
These aren’t manipulation tactics. They’re structures that remove friction and make it easier for customers to say yes.
If your pricing page has one product at one price with no context around it, you are asking customers to make a harder decision than they need to.