17/01/2019
This is a Wire-frame of a successful Lead generation Campaign... I use this to build businesses and have seen great success by implementing this strategy on most of my clients websites/ Facebook
THIS IS THE FORMULA
1. Create a Facebook Ad (usually video's work best)
* Make sure you get the attention of your perfect customer.
* Avoid Long form video's (3-4 min vids work best)
* Makes sure your CALL TO ACTION is clear and precise
* Always link to your website landing page
* It's smart to offer something of great value for free *this is called a lead magnet, often it is a free .PDF or video or sometimes a free trial)
* Your ad should be highly relevant to your product/service
* Your Branding should be the same (make your ad in the same style as your website landing page)
2. Create a Landing Page
* Make sure you installed your Facebook Pixel for the tracking of the traffic (we build custom Audiences with this, for re-marketing etc.)
* Make sure you offer value first
* Should always have a form to collect valuable data from potential clients/customers (they can only access the lead magnet after they have submitted the form)
* The people who land on this page will be called Audience A (ViewContent event)
3.One Time Offer (OTO)
* People who submitted the form will be redirected to a one time offer (usually a special discounted price for your service or product)
* The people who visit this page will be segmented and called Audience B (They viewed your offer)
* count down timers work great on these pages
* Always Create urgency
* Don't be cheap offer more (Always offer more value on this page)
* ViewContent Event (you can name & create custom events in the Facebook business manager using the specific Page URL)
4. Thank you Page 1
* Those that do decide to buy will be redirected to a special Thank you Page
* Purchase Event fires on this page segmenting the people into Audience C (People Who Bought The Offer)
* Make it easy for the customer to access whatever he bought on the OTO page
* Don't forget to include the free lead magnet on this page, they still want it
5. Thank You Page 2
* Most People won't buy immidiately they will go to the lead magnet thank you page to access their lead magnet (free gift)
* these people are segmented as Lead (Audience D)
* They gave you their contact details, this means they are interested but not yet ready to buy. (You need to create trust)
* Always follow up with these people (I usually use an auto-responder service like MailChimp to automatically send out emails to these leads Oculon Tech Community does a great job of creating an Email Sequence for you)
* These are Cold lead, to make them use to you call them and ask how you can assist them. (Build relationships first before selling)
* Value Value Value Value Value Sell (This is the formula to warm up leads and get sales)
Each Page on your website contains specific events and these events trigger when people visit that specific URL....You are in essence creating potential customers based off where they are in your lead funnel....
If you follow this Lead Funnel strategy you'll get around 300 people a month wanting to do business
Now to Super charge your marketing...
A. Take each audience and create Look a like Audiences and then remarket your landing page to them....the longer you do this the more data your get the more refined your marketing becomes
More data = More targeted Marketing = Cheaper Ad cost = More leads faster = Business Growh
Like All things it takes time...but well worth is....
I just Gave away a method that took one of my clients from R600K to 2Mil per month.... So think about that for a second...lol
If you Have any Q? feel free to comment below
Good Luck
