02/12/2011
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2703&sms_ss=facebook&at_xt=4d556c73c811a3a8,0
Logo Overhaul: Will Customers Still Answer the Siren Call of Starbucks? by Knowledge@Wharton, the online business journal of the Wharton School. Knowledge@Wharton covers research in Finance, Strategic Management, Marketing, Leadership, Business Ethics and 9 other knowledge research categories.