05/13/2026
2023 Sweet Crumb feels like a completely different world now. 🍪🤍
I found myself looking back through old cookie photos again today, the real beginning stages. The photos I used to cringe at. The ones I deleted from my socials because I thought they weren’t polished enough, pretty enough, or “there” yet.
But now? I look at them with a completely different perspective.
Those cookies represent the start of something that grew far beyond what I imagined at the time. They represent late nights after long days, learning as I went, testing recipes over and over, figuring out packaging, markets, photography, flavor combinations, consistency, structure… all while juggling real life behind the scenes too.
People see the polished version of a business years later, but they rarely see the beginning stages where you’re learning literally everything from scratch.
And honestly, I’m glad I kept going.
Growth is strange because when you’re in the middle of it, you don’t always notice it happening. Then one day you look back at old photos from 2023 and realize how much has changed, not just the cookies, but you.
I’ve learned to trust myself more. I’ve learned that not every moment needs to be posted online. I’ve learned that constantly creating, baking, running around, planning, packaging, and showing up week after week takes a lot out of a person. Stepping back from posting every little thing lately has honestly helped me fall back in love with creating again.
What means the most to me now are the people who continue to support Sweet Crumb year after year. The partnerships. The repeat customers. The people who stop by market after market. The people who recommend my cookies to friends and family. That support is something I’ll never take lightly.
These photos may not have been perfect back then in my eyes, but they were the foundation of everything Sweet Crumb is becoming now.
And I think that’s worth remembering. 🤍