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Over in Chattanooga at F3 today.Same market, different room. Carriers and brokers are all talking about how to keep serv...
10/27/2026

Over in Chattanooga at F3 today.

Same market, different room. Carriers and brokers are all talking about how to keep service consistent when the volume doesn’t slow down.

The Valoroo Boys are on the floor. Stop by if you want to talk back-office coverage, dispatch support, or what’s slowing your team down.

Day 1 at Broker Carrier Summit in Dallas.The conversations on the floor keep coming back to the same thing: capacity is ...
10/27/2026

Day 1 at Broker Carrier Summit in Dallas.

The conversations on the floor keep coming back to the same thing: capacity is tight, and the work behind every load (onboarding, check calls, paperwork) is where teams are getting stretched.

If you’re here, come say hi to the Valoroo Boys. We’d like to hear what’s breaking on your desk right now.

Tomorrow, the freight conversation moves to two cities, and the Valoroo Boys are splitting up to cover them.Broker Carri...
10/26/2026

Tomorrow, the freight conversation moves to two cities, and the Valoroo Boys are splitting up to cover them.

Broker Carrier Summit, Dallas, Oct 27-28: Daniel, Jesus, and Austin will be there.

F3 Future of Freight Festival, Chattanooga, Oct 27-28: Jonathan Sturgis and Nick Schrock will be there.

If you're at either one, come say hello. We'd like to hear what's keeping your dispatch, carrier sales and customer teams stretched.

Ask a dispatcher what makes a good day. It’s rarely a new dashboard. It’s a driver who answers on the second ring and a ...
10/20/2026

Ask a dispatcher what makes a good day. It’s rarely a new dashboard. It’s a driver who answers on the second ring and a customer who gets the update before they ask.

F3 has a carrier roundtable called “Carrier Reality Check: What Trucking Actually Needs Next.” We like that question. Our answer is usually a little more help with the daily follow-up, so dispatchers can spend their day on the driver and the load.

Jonathan Sturgis and Nick Schrock will be in Chattanooga, Oct 27-28. If you run a carrier operation, come say hi.

Good broker-carrier partnerships come down to one thing: somebody has the time to call back.Danny, JR and Austin will be...
10/19/2026

Good broker-carrier partnerships come down to one thing: somebody has the time to call back.

Danny, JR and Austin will be at the Broker Carrier Summit in Dallas, Oct 27-28. If you run carrier sales or operations, come say hi. We’d enjoy trading notes.

Freight is evolving. Is your operation keeping up?AI, rising costs, and smarter operations are reshaping freight, and th...
10/16/2026

Freight is evolving. Is your operation keeping up?

AI, rising costs, and smarter operations are reshaping freight, and the best teams are making time to compare notes.

F3 has rapid-fire demos, a session on becoming an agentic enterprise, and a roundtable called “Carrier Reality Check.” We’re looking forward to all of it.

Jonathan Sturgis and Nick Schrock will be at F3 in Chattanooga, Oct 27-28. If you run dispatch or carrier ops, come say hi. We’d enjoy talking shop.

The rate gets you the load. Response time keeps the carrier.A tender gets rejected on a Friday night and nobody is on th...
10/15/2026

The rate gets you the load. Response time keeps the carrier.

A tender gets rejected on a Friday night and nobody is on the desk to rebook it. By Monday, that carrier is hauling for someone who answered.

Daniel, Jesus, and Austin will be at the Broker Carrier Summit in Dallas, Oct 27-28. If after-hours coverage is wearing down your desk, come talk to us about it.

Day two at TIA Technovations in Houston. Thanks to Jeff from Tai Software and Andrew for catching up with Danny and JR. ...
10/07/2026

Day two at TIA Technovations in Houston.

Thanks to Jeff from Tai Software and Andrew for catching up with Danny and JR. Still at the show? Come find them to talk about keeping your ops desk covered without burning out your team. Danny's calendar is in the first comment.

Still on the floor at CSCMP EDGE in Nashville. Austin and Jon are here through Oct 7, so if you're walking the hall, com...
10/06/2026

Still on the floor at CSCMP EDGE in Nashville. Austin and Jon are here through Oct 7, so if you're walking the hall, come say hi.

Always up for a real conversation about what's eating your team's time.

The TMS went live. Six months later: more tabs, the same exceptions, the same people working late.Automation took the re...
10/01/2026

The TMS went live. Six months later: more tabs, the same exceptions, the same people working late.

Automation took the repeatable steps. Check calls, carrier follow-ups and back-office cleanup still land on people who were already at capacity.

Danny and JR are bringing this to TIA Technovations in Houston (Oct 6-8). Going? Ping us and we'll find time.

Address

10350 N McCarran Boulevard #1112
Reno, NV
89503

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+12055798375

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