09/24/2026
I think this is by far one of the best factual articles about the merger between Royal Caribbean and Sandals. I have been to a few Sandals properties, and the business culture is all about the customer satisfaction. Royal Caribbean also is customer satisfaction orientated and want to evolve into a "family vacation experience"
What are your thoughts?
The new joint venture will allow both companies to cross-sell land and sea vacations in the Caribbeanβbut investors are nervous about such a large capital investment.