09/24/2026
Royal Caribbean + Sandals & Beaches?! 👀 Yeah… I have questions too.
Royal Caribbean is investing $3 BILLION for a 50% stake in Sandals and Beaches Resorts...and if you LOVE either of these vacation brands, this is worth watching.
Because this could eventually mean some pretty exciting things…
🏝️ More Sandals & Beaches resorts
🌎 New destinations beyond the Caribbean
🚢 Potential cruise + resort opportunities
⭐ Connections between loyalty programs
💻 New technology and booking experiences
But I'm also watching the OTHER side.
Will Sandals grow too quickly?
Will the resort experience and service stay the same?
Could pricing or promotions change?
And what happens when Royal Caribbean's massive world of travelers meets Sandals & Beaches?
Right now, there are still a LOT of unanswered questions.
So am I panicking? Nope.
Am I sitting here with my coffee watching VERY closely? ☕👀
Absolutely. 😂
If you're a Sandals, Beaches OR Royal Caribbean traveler, I want to hear from you:
👇 What’s your gut reaction - EXCITED, NERVOUS or CURIOUS?