05/29/2026
Can we please normalize the fact that travel advisors charging planning fees is not a “red flag”?! 🥲
I totally understand why it feels unfamiliar if you’ve only worked with advisors who were commission-based, but the travel industry has changed a LOT over the years.
Many advisors now charge planning fees because the actual work starts long before anything is booked. And if you're an advisor who doesn't charge a planning fee, that's fine because it's YOUR business model. Please don't say anything negatively about those of us that do charge. Also, please stop saying you're "free" to "use", because your time isn't free and you shouldn't be used. We are professionals and we are hired to work with our clients. (I use to think the same, so I get it).
Anyway, research, itinerary design, comparing options, supplier coordination, troubleshooting, recommendations, revisions, answering questions, and making sure every detail flows smoothly. All of that takes hours of time, experience, and care.
Travel advisors are business owners just like any other service-based professional. We have monthly business expenses to keep our businesses running. CRM systems, trainings, certifications, website fees, marketing, insurance, subscriptions, host agency fees, and more. You wouldn’t sit in a hairstylist’s chair and say, “Well you make commission on the shampoo you sell, so I shouldn’t have to pay for my haircut.” They have their monthly dues to keep their business running a well.
The commission advisors receive AFTER you travel is basically a thank you from the supplier for recommending them, not payment for the actual planning work and expertise provided beforehand. And honestly, sometimes those commissions can end up being pennies compared to the amount of time and care poured into your trip.
I’m actually at the ASTA (American Society of Travel Advisors) Conference right now in San Diego, and one of the BIGGEST conversations happening in the industry is how important it is for advisors to confidently charge professional planning fees for our time and expertise. This really is becoming the standard, especially in custom travel planning, instead of relying solely on commissions.
Planning fees allow advisors to give you more attention, better service, and more personalized support because they’re being compensated for the actual work they do behind the scenes.
Just some perspective because I think a lot of people genuinely don’t realize how much happens behind the scenes in this industry. You are MORE than just a booking! 🥰
Lastly, my inbox is open to any travel advisors that would like to discuss their business model. I love to empower and make sure you know your worth! Community over competition, always ♥️
