Formula 18

06/01/2026

05/30/2026

Meet the newest addition to the FORMULA 18 lineup, Medium Hold Finishing Spray. Designed to deliver flexible control with natural movement, this finishing spray helps lock in the style while maintaining softness, shine, and touchable performance.

Perfect for everyday styling, polished finishes, and long lasting hold without stiffness, plus incredible heat protection to support the hair through every style.

05/29/2026

FORMULA 18 Plant Based Reinforcement Additive is engineered to support the structural integrity of the hair during chemical and styling services through a blend of plant derived performance ingredients. Designed to work within the hair fiber, the additive helps maintain elasticity, moisture balance, and overall resilience while the hair undergoes stress from processing and heat exposure.

Powered by ingredients such as Pea Peptides, Tamarind Extract, and Resurrection Plant, the formula helps reinforce weakened areas of the hair while supporting hydration retention and improved flexibility. Its cationic technology allows targeted adhesion to negatively charged, compromised sections of the hair shaft, helping optimize conditioning, improve surface alignment, and support more consistent color uptake and retention.

By improving the way the hair responds during services, the additive helps create stronger, smoother, and more reliable results without compromising movement or manageability.

05/28/2026

Big impact. Light work. Yes please.

Join us for a FREE Zoom class with .Mason x FORMULA 18 on June 1st at 10AM PST and learn how to create soft, dreamy balayage without overworking the hair or yourself behind the chair.

Less stress, better results, and a whole lot of glow. Save your spot and come hang with us.

05/27/2026

SKINJOY offers two cleansers designed to help you find the right balance for your skin’s unique needs. Whether you are looking for a refreshing cleanse for oily, breakout prone skin or a gentle everyday option for normal skin, SKINJOY makes it easy to build a routine that works for you.

Clean, balanced skin starts with the right formula.

Find your perfect cleanser at usphair.com/skinjoy

05/26/2026

Bring back the sparkle and shine with FORMULA 18 Masks. Designed to replenish moisture, smooth the hair surface, and support healthier looking texture, these treatments help revive dull, stressed hair while enhancing softness and light reflection.

Because healthy hair shines differently.

05/24/2026

Big impact. Light work. You’re invited.

Join the FREE Zoom class with .Mason x FORMULA 18 on June 1st at 10AM PST and watch effortless balayage come to life with smarter, time saving techniques.

Meeting ID: 89403680715
Passcode: 3679

Save it, show up, and get ready for glow.

05/23/2026

Join .Mason x FORMULA 18 on June 1st at 10AM PST for a live balayage transformation focused on creating high impact results with smarter, more efficient techniques. Watch the transformation unfold step by step while learning how FORMULA 18 supports the hair through lightening, toning, and finishing for stronger, healthier looking results.

Soft blends, bright dimension, and techniques you can bring straight behind the chair.