Grupo Mezcal

Grupo Mezcal Supporting the Mezcal industry
www.grupomezcal.com How we began

We were founded in Mexico City by Michael D.

Birnberg, an entrepreneur and study abroad student who was living in the district of La Condesa, where he met Mathew Resler, a bartender and NYC's foremost mezcal authority, who was on a mezcal tour of Mexico. Philosophy

Mezcal is the finest in artisanal liquors and deserves appreciation the world over. We believe that the industry must come together collectively to promote the category in a sust

ainable way that is focused and uniform, built on shared vision and values, so as to protect this beautiful ancient tradition. Our Work

We believe in three main domains of improvement for mezcal to have a long-term and prosperous presence in the global marketplace:

-marketing, outreach, & social media
-educational events and classes
-efficient distribution networks

A short but sweet education in tasting Mezcal aol.it/199zWdG
12/17/2013

A short but sweet education in tasting Mezcal aol.it/199zWdG

I inhale. The scent is earthy, smoky. I take a sip, rolling the liquid around my tongue, exploring its flavors. Per instruction, I gurgle. My

11/20/2013

It's not such a scary thing, actually: Tequila's once-estranged cousin has become a bartender favorite and even a great mixer. Here's how to drink it now.By Leslie Pariseau

We have launched our new YouTube channel with a short documentary from our partners Mescal Archivo.
11/20/2013

We have launched our new YouTube channel with a short documentary from our partners Mescal Archivo.

Mescal Archivo is an independent film project dedicated to exploring the rich world of mezcal, now partnered with GrupoMezcal to continue that effort.

10/30/2013

At a roadside distillery in Oaxaca Mexico a mezcalero serves a a glass of mezcal along with several slices of lime. Photo by N. Parish Flannery. . A few months ago I traveled up into the rugged hills outside of Oaxaca City, a colonial metropolis in southern Mexico. I met with [...]

Tips for your first sip of mezcal
10/24/2013

Tips for your first sip of mezcal

He put together one of the largest mezcal lists in San Francisco. Now bar manager Lucaz Ranzuglia tells you what you need to know about drinking the stuff.

10/21/2013

Long overshadowed by tequila, the Mexican drink mezcal is currently experiencing a boom north of the border.

"La Urbana plays up its mezcal collection, the biggest in S.F. with about 40 different bottles..."
10/13/2013

"La Urbana plays up its mezcal collection, the biggest in S.F. with about 40 different bottles..."

La Urbana is trying. And that's something for a restaurant that's inspired so much hand-wringing about what is happening to the Divisadero corridor. It's upscale, ambitious, high-concept Mexican cuis...

"The Monterey Tequila and Mezcal Expo pours into town for its fifth annual installment this weekend."
10/13/2013

"The Monterey Tequila and Mezcal Expo pours into town for its fifth annual installment this weekend."

One of the better books a backpacking 20-something can ever read, Tom Robbins' Still Life With Woodpecker, has a glorious passage about tequila that came to mind as the expo comes to town for its fifth installment.

LA in Bloom Webisode: Mezcal Cocktail
10/13/2013

LA in Bloom Webisode: Mezcal Cocktail

LA Weekly - Best Place to Drink Mezcal - 2013
10/13/2013

LA Weekly - Best Place to Drink Mezcal - 2013

Los Angeles Best of Award 2013 Winner - Experience the Best of Los Angeles by LA Weekly

Deep in the Heart of Mezcal Country
10/13/2013

Deep in the Heart of Mezcal Country

Oaxaca is one of Mexico's cultural icons. it's also the center for mezcal, Mexico's ancient, artisanal, agave-based spirit. Travel south, and drink up.

Five spots for a proper pour of mezcal
10/13/2013

Five spots for a proper pour of mezcal

Austin bars have fully embraced the growth of mezcal, tequila’s smoky agave-based cousin, over the past few years.

Address

New York, NY

Telephone

1-917-727-2713

Website

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