UCX Northeast, Formerly The Belknap White Group

10/27/2025

📢 We’ve Moved!
UCX is excited to announce that we’re bringing our Northeast (formerly Belknap White) and Mid-Atlantic/Southeast (formerly JJ Haines) pages together into one unified UCX page. 🎉

This means you’ll now find all product spotlights, company updates, and flooring inspiration in one place.
👉 Follow us here: https://www.facebook.com/profile.php?id=61581980639572

Thank you for being part of our journey — we look forward to continuing to deliver the Ultimate Customer Experience under one brand. 💙

10/22/2025

New from Armstrong Flooring!

The Safety Zone™ Tile collection just expanded with fresh color options — giving designers even more ways to blend safety and style.
This Made in the USA collection allows for a seamless transition from Standard Excelon® Imperial® Texture to slip-retardant tile — no jarring color change, just smooth design continuity.

✨ More colors.
✨ More creativity.
✨ More safety — all in one collection.

Explore the Safety Zone™ Tile collection today:
https://www.armstrongflooring.com/commercial/en-us/products/srf/safety-zone.html?size=24

10/20/2025

Soft. Natural. Effortlessly beautiful. ✨

The Chemistry collection from Chesapeake brings together calming oak and light ash tones to create a look that feels both timeless and modern. Perfect for any space that deserves a little extra warmth. 🌿

Connect with your UCX Account Executive to learn more.

10/16/2025

🎃 There’s no place like the Higgins Show! 👠✨

Our UCX team had a spooktacular time at Higgins Haunted Happening: A Hair-Raising Flooring Spooktacular! in Connecticut on October 15th.
Embracing the Halloween spirit, our group took a trip down the yellow brick road — with Amy Baxter (UCX Account Executive, NE) as Dorothy and Amy Brueno as the Scarecrow — joined by friends from AHF (Chris Mechler & Lisa Kerkorian) and Flexco (Allison Asher & Mike Dubois).

It was a night full of fun, flooring, and festive spirit — a wicked good time for all! 👻🧹

10/14/2025

🐷🎉 Last week, we celebrated Customer Service Week! 🎉🐮

Our Mansfield, MA Customer Service team, led by the amazing Pam Corneau, marked the occasion in style — transforming their workspaces with creative farm-themed flair! 🌾

From Leslie Corneau’s “Funny Farm” to Donna Hanson’s “Charlotte’s Web” and Lynn Brockway’s “Pig Pen”, this team brought the barnyard to life and had a blast doing it. 🐔🕸️🐄

We’re so proud of this hardworking crew and the enthusiasm they bring every day to deliver the Ultimate Customer Experience. 💙👏

10/03/2025

🍂✨ Fall has officially arrived in our Woburn, MA showroom! Showroom Manager, Lisa Dill, has decked out the space with gorgeous seasonal tile displays that are giving us all the cozy vibes. Stop in and see how Lisa can bring a little autumn inspiration to your next project! 🍁

10/02/2025

Ready to turn your flooring into a design statement? ✨
𝐓𝐡𝐞 𝐧𝐞𝐰 𝑲𝒂𝒍𝒆𝒊𝒅𝒐™ 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐀𝐫𝐦𝐬𝐭𝐫𝐨𝐧𝐠 - 𝐧𝐨𝐰 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐟𝐫𝐨𝐦 𝐔𝐂𝐗!

Why Kaleido is a game-changer:
✔ Fully customizable patterns inspired by the kaleidoscope concept
✔ Three simple steps to bring your vision to life: choose your base, add color, select size (18"x18", 18"x36" or 6"x36")
✔ Flexible order options — custom (2,500 sq. ft. minimum) or no-minimum Base & Accent designs
✔ Backed by Diamond10® Technology, low maintenance, and FloorScore® certification

From high-traffic spaces to bold, client-driven design, Kaleido gives you the freedom to create something truly unique.

📲 Try it for yourself and see how Kaleido can transform your projects: https://www.armstrongflooring.com/commercial/en-us/products/lvt-luxury-flooring/kaleido.html?size=24

09/30/2025

𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐟𝐨𝐫 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐥𝐢𝐯𝐢𝐧𝐠.
Inhaus' Ceramin's unique 100% PVC-free construction and ultra-low VOC emissions will help you create a healthier home environment by promoting higher air quality in every room. Contact your UCX representative today for more information!

📷Pictured: Ceramin 𝑮𝒂𝒍𝒍𝒆𝒓𝒚 𝒊𝒏 𝑩𝒂𝒍𝒍𝒂𝒏𝒕𝒚𝒏𝒆

09/25/2025

New Color Alert! 🚨 Ashfall - the latest addition to Chesapeake Flooring's Liberty Plus laminate collection. Get ready to turn your space into a stylish sanctuary with this sleek and modern color. Contact your UCX Account Executive to see more from this collection!

09/15/2025

✨ At UCX, our mission has always been simple: to deliver the Ultimate Customer Experience in everything we do. From service and selection to pricing and delivery, we believe the details matter — and we’re proud when that commitment is recognized.

Thank you to Floor Covering News for highlighting UCX in their recent feature, “It’s All About the Experience.” The article shares how our values guide us and how we strive to be the partner our customers and suppliers can rely on.

👉 Read the full article here: https://www.fcnews.net/2025/09/ucx-its-all-about-the-experience/

We’re grateful to our team, customers, and vendor partners who make this journey possible every day.

UCX earns customer praise for its service, culture and reliability. Partners highlight the “Ultimate Customer Experience.”

09/12/2025

Make a bold statement with 𝐂𝐫𝐚𝐟𝐭𝐡𝐨𝐮𝐬𝐞 𝐛𝐲 𝐌𝐚𝐫𝐚𝐳𝐳𝐢. 🖤

✔️ Refined concrete look in five calming colors
✔️ Large-format tiles for seamless flow
✔️ 3D fluted wall option for depth & architecture

Perfect for upscale lobbies, hospitality spaces, or modern minimalist interiors.

Now available through UCX!

09/10/2025

Understated. Elegant. Timeless. ✨

Meet 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐛𝐲 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐎𝐥𝐞𝐚𝐧 – a stone-look tile that brings quiet luxury to modern design.

✔️ Four neutral tones
✔️ Large-format sizes + mosaics
✔️ Seamless floor-to-wall applications
✔️ Made in the USA

Perfect for residential and commercial projects. Available now at UCX!