Rescue 1

Rescue 1 Rescue 1 offers all models of rescue vehicles, walk-in, non walk-in and crew walk-in. All makes and models of chassis, custom and/or commercial are available.

Rescue 1, was launched in 1985 and quickly became the premier quality manufacturer of Custom Heavy Rescue Apparatus. PL Custom Emergency Vehicles, the parent company of Rescue 1, has been manufacturing emergency vehicles since 1946. Rescue 1 was initially marketed to Fire & Rescue Departments in the Northeast. National distribution of Rescue 1 began in the late 1990’s to accommodate increased prod

uct demand. All rescue body layouts are custom designed for each individual fire department's requirements, supporting their needs for Extrication, Fire Support, Fire Command, Communications, Hazmat, Air and Lighting, etc. Rescue 1 constructs all rescue apparatus to comply with the latest NFPA standards. Rescue 1 specializes in state of the art rescue vehicles. The engineering and production staff dedicate 100% of their resources to the design and manufacture of the BEST rescue units available. Rescue 1, a small manufacturer by design, is able to focus on the customer’s specialized needs. Production schedules are tailored to permit individual Fire Departments to participate in the final design and layout of their Rescue Unit while it is in manufacturing. Rescue 1 maintains a manufacturing facility in Manasquan, New Jersey, less than an hour from a major airport, making vehicle inspection trips easy. This is especially important during the tool mounting phase.

Continuing the celebration of our 80th year, let's take a look at perhaps the largest renovation our current building ha...
06/22/2026

Continuing the celebration of our 80th year, let's take a look at perhaps the largest renovation our current building has undergone so far - the construction of our Rescue 1 building addition!

The ground breaking for the massive addition happened on November 29th, 2006. This building initially housed our entire Rescue 1 division, but since then has expanded to also house our chassis prep, water jet cutting, and metals processing. Also currently housed in this building is our Final Delivery / Inspection area.

Unfortunately, Bud Smock did not see the completion of the construction. That's why on September 8th, 2007, the building was dedicated in his honor and nicknamed "Bud's House".

Happy Father's Day!
06/21/2026

Happy Father's Day!

Rescue 1 is a division of PL Custom Body and Equipment Co., Inc., and since PL Custom is currently in our 80th year as ...
06/18/2026

Rescue 1 is a division of PL Custom Body and Equipment Co., Inc., and since PL Custom is currently in our 80th year as a company, let's take a stroll down memory lane and explore the evolution of our factory locations over the years!

PL Custom originated in Pompton Lakes, New Jersey back in 1946. Bud Smock came on as owner in the 1970s while the business was located in Bricktown, NJ. (You can see Bud in the first pic from 1970!). From there the company grew, moving into larger and larger buildings in Wall Township, NJ to accommodate higher production and more emergency vehicle output.

In 1987 we settled at our current location on Atlantic Ave where we are to this day. Since then we've expanded the building, adding a rescue section onto the back, service up front, and larger parking in the rear to store chassis.

And we're even more excited now, as we progress through our 80th year, to see where the future takes us! We couldn't be happier to have had the pleasure of working with so many great people, departments, and dealers through the years.

Interested in becoming a Rescue 1 dealer? Reach out! We're expanding and are looking for dealerships across the US to re...
06/16/2026

Interested in becoming a Rescue 1 dealer? Reach out! We're expanding and are looking for dealerships across the US to represent the high quality and trusted name of Rescue 1. https://rescue1mfg.com

Our VP of Rescue 1, Mark Aronberg, is ready to take your call.
Mark Aronberg - [email protected] - (732) 223-1411 x197

Happy National Donut Day! Today we surprised our employees with a sweet treat to get their Friday started off right. Enj...
06/05/2026

Happy National Donut Day! Today we surprised our employees with a sweet treat to get their Friday started off right. Enjoy the donuts team, and have a great start to the weekend!

Congratulations Tanner for receiving Employee of the Month for May! Tanner works in our Fabrication department building ...
06/05/2026

Congratulations Tanner for receiving Employee of the Month for May! Tanner works in our Fabrication department building the ambulance body frames, and has been with us for four years. Well done Tanner!

What a great week at Sourcewell’s Supplier Forum, H2O. Excited to share what I learned with our sales team! This was my ...
06/05/2026

What a great week at Sourcewell’s Supplier Forum, H2O. Excited to share what I learned with our sales team! This was my fifth H2O and the gang from Sourcewell brought the best event yet!

Now I await the storms making their way into Minneapolis!

Travel day tomorrow. Have a great weekend!

Sourcewell

06/03/2026

Day two of Sourcewll H20 is off! If you want to learn how Sourcewell can help with your next ambulance purchase, check them out here: https://www.sourcewell-mn.gov

06/02/2026

The Sourcewell H20 Conference in Minnesota is going swimmingly! Great start to the action-packed day.

Sourcewell

Interested in becoming a Rescue 1 dealer? Reach out! We're expanding and are looking for dealerships across the US to re...
06/01/2026

Interested in becoming a Rescue 1 dealer? Reach out! We're expanding and are looking for dealerships across the US to represent the high quality and trusted name of Rescue 1. https://rescue1mfg.com

Our VP of Rescue 1, Mark Aronberg, is ready to take your call.
Mark Aronberg - [email protected] - (732) 223-1411 x197

Address

2201 Atlantic Avenue
Manasquan, NJ
08736

Opening Hours

Monday 7:30am - 4:30pm
Tuesday 7:30am - 4:30pm
Wednesday 7:30am - 4:30pm
Thursday 7:30am - 4:30pm
Friday 7:30am - 4:30pm

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