09/03/2026
Speaking on stage at the Fortune Global Forum, Delta Air Lines CEO Ed Bastian said it himself. "Many times when I travel, I'm sitting in coach."
Passengers notice. They walk back and ask him why he is sitting there.
"That's about what my ticket could afford," he tells them. He is usually next to the restroom, waiting on the snack cart for Biscoff cookies and a Coke Zero.
Bastian has given the same reason for years. Sitting back there is how he sees the airline the way customers do. How boarding actually flows. Whether the Wi-Fi holds up. How long the line for the lavatory gets.
He made it a rule for his executives too. Directors, and everyone senior to them, had to ride in the main cabin on any flight under 3 hours. The rule was for the people running the company, not the front line.
He also says he does not want the upgrade. If he takes a premium seat, he is taking it from a paying customer or from a Medallion member who earned it.