The Boat Doc

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The Boat Doc We are certified electronics installers for all brands. Warranty Work: We aim to fix your engine right the first time, whether you purchased it from us or not.

The Boat Doc is proudly an authorized full line dealer and service center for Ranger Boats, Triton Boats, Mercury Outboards, Minn Kota and Garmin Trolling Motors. We feel we have the best training available on new product and also have the latest in diagnosing tools for all Mercury engines. If it’s parts you need we can usually get them the next day! Out-of-Warranty Work: Diagnosing your engine problem quickly saves you labor costs. Some dealers “throw parts” at engines to try to fix them. We feel this is a hit or miss approach that ends up costing you more money. We figure out the problem and get your approval before changing any parts. Tune ups: Sometimes an engine goes out of adjustment or just doesn’t give you the type of performance it used to. Bring it in and we will have it running like new in no time! We have a test pond for running and testing engines to better diagnose running issues. Why? Because it simulates actual running conditions, unlike a garden hose flushing attachment that other dealers use! Winterization: In Wisconsin your boat may be in storage for over half the year and with today’s 10% ethanol fuel winterization has become more important than ever. We know the latest techniques to keep your engine running at its peak performance. We winterize all Mercury and Mariner outboards as well as MerCruiser sterndrive engines. We are so confident in our winterization process that we guarantee your engine will start in the spring! There is no need for a de-winterization process when you come to The Boat Doc! Shrink Wrap: No longer does your boat have to take up space in your garage over winter. You have the option to shrink wrap it! Shrink wrap is a durable plastic that is heated to form fit your boat and protect it from rain, snow, and UV rays. We will shrink wrap your boat to provide top notch protection from the elements. So put your boat outside and save on inside storage fees! Storage: The Boat Doc has storage available in our outdoor fenced in lot, and a large indoor storage shed. Ask us about our winterization, shrink wrap, and storage discount! Our Guarantee to You

We are extremely confident in our ability to repair all Mercury, Mariner and MerCruiser engines. In fact, IF WE CAN’T FIX YOUR ENGINE YOU WILL NOT PAY A DIME!

10/16/2026

We're halfway through October, and there is plenty of time to take advantage of our October Savings Event! Buy any in-stock new or pre-owned boat between now and October 31st, and we will credit your first month's payment. That is some pretty sweet savings stacked on top of our model-year-end discounts. Fall is far from over, and who wouldn't want to take their last fishing trips of the year in a new boat?! If you're interested, stop in or give us a call!

Our winter hours start tomorrow. Moving forward through the winter, we will be open Monday through Friday from 9 AM to 5...
10/14/2026

Our winter hours start tomorrow. Moving forward through the winter, we will be open Monday through Friday from 9 AM to 5 PM and Saturdays from 9 AM to noon. Please keep these hours in mind when planning your showroom visits and service pickups or drop-offs.

Something exciting is coming...can you guess it??
10/12/2026

Something exciting is coming...can you guess it??

We love a double delivery Friday around here!First, congratulations to Jason on his purchase of a 2025 Ranger Z520 power...
10/09/2026

We love a double delivery Friday around here!

First, congratulations to Jason on his purchase of a 2025 Ranger Z520 powered by a Mercury 250 Pro XS! It didn't take long for him to realize he's a Ranger guy after stopping in to check out this sharp rig. Now it's headed to southern Wisconsin for a life of bass snatching with Jason at the helm!

Next, congratulations to Chris on his purchase of a 2025 Lund 1775 Impact XS powered by a Mercury 115 Pro XS! He came in looking for the perfect do-it-all fishing machine, and this one checked all the boxes. We have a feeling this rig will see plenty of time on the water and have plenty of eaters in the livewell!

We thank you both for choosing The Boat Doc, and we wish you the best of luck on the water with your new rigs.

It won't be long before we are unloading our first 2027s! It looks like we have a couple of Ranger 1880s and a 620FS Cup...
10/08/2026

It won't be long before we are unloading our first 2027s! It looks like we have a couple of Ranger 1880s and a 620FS Cup getting their finishing touches down at the factory. Keep an eye on our website for those.

Also, that means new boat ordering season is now! If we get your order in now, your boat would likely show up sometime just after the first of the year. That allows us plenty of time to get it rigged and polished exactly how you want it so you are ready to go in the spring. As you've seen, there are lots of exciting changes to the Ranger lineup for 2027. If you are thinking about ordering your next boat, stop in or give us a call!

Hot off the presses from Ranger! Introducing the all-new Ranger Z521VX and Z520VX.Building on the foundation laid by the...
10/06/2026

Hot off the presses from Ranger! Introducing the all-new Ranger Z521VX and Z520VX.

Building on the foundation laid by the R Series, the new VX Series represents the next generation of Ranger bass boats. Among the biggest changes are the new Ranger FORGE digital switching system and a completely redesigned console, along with a number of other updates throughout the boat. More information, photos, specs, and pricing are available at the link below. Pricing is already available, and we can start ordering yours today. If you’re interested in the new VX Series, stop in or give us a call!

https://www.rangerboats.com/fiberglass/bass/z-comanche/z521vx.html

Introducing our October Savings Event!From now through the end of October, purchase ANY in-stock new or pre-owned boat a...
10/01/2026

Introducing our October Savings Event!

From now through the end of October, purchase ANY in-stock new or pre-owned boat and we’ll credit you your first month’s payment!

Fall is a great time to buy. Enjoy the fall bite in a new rig, take advantage of some of the best savings of the year, and start next spring in a sharp new ride. Click the link below to shop our in-stock inventory, or stop in and check out our remaining 2026 inventory in person!

https://theboatdoc.com/all-new-inventory

Any one know who's sail boat this is? It was dropped off over a year ago for inside storage and no contact has ever been...
10/01/2026

Any one know who's sail boat this is? It was dropped off over a year ago for inside storage and no contact has ever been made to us from the customer. Open records requests have been unsuccessful. Facebook detectives, do your thing!

No matter how hard you look, you will not find a better price on a brand new 2026 Ranger 620xFS Pro! This one is powered...
09/28/2026

No matter how hard you look, you will not find a better price on a brand new 2026 Ranger 620xFS Pro!

This one is powered by a Mercury 300 Pro XS and rigged with ZipWakes, upgraded Aquatraction cockpit flooring, a full walkthrough windshield, and much more. It is now on model-year-end clearance for $106,995. Financing is available, and Mercury-powered trades will be considered. Stop in or give us a call if you are interested!

09/21/2026

The Ranger VS1682 Reata is a whole lot of boat in a 16' 8" package!

At first glance, it might look like your typical 16' aluminum Deep-V, but the more you look, the more you appreciate the differences. Dual rear jump seats provide comfortable seating for four, a full walkthrough windshield helps keep everyone warm and dry, and plenty of storage makes keeping your gear organized a breeze. Powered by a Mercury 115 Pro XS, this is one of the quickest 16-footers out there. We have one in stock and currently marked down to $42,995. Stop in and make it yours today!

Address

N11463 Columbia Drive
Lomira, WI
53048

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 6pm
Friday 9am - 5pm
Saturday 9am - 12pm

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