06/16/2026
Strawberry season is keeping Northern California re**er carriers busy🍓🚛
An early harvest and strong production out of Salinas and Watsonville are creating steady demand for temperature-controlled freight.
🍓 California is on track to produce 90% of U.S. strawberries this year
📦 Strong harvest activity across key growing regions
🚛 Time-sensitive shipments keeping trucks in demand
📈 Re**er spot rates running 30-35% higher than last season
For re**er carriers, Northern California is the market to watch this week.
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