10/20/2026
Yep, you read that correctly.
Empty shelves are costing global retailers an estimated $690.9 billion annually.
This figure was shared at a recent asset protection conference, where empty shelves ranked as the largest category of retail loss by a significant margin.
For CPG brands, that raises an important question: How much of your lost sales opportunity is actually a distribution problem?
A product can be in demand, sitting in a warehouse, and ready to move. But if it doesn't make it to the shelf when and where consumers expect it, that demand doesn't translate into a sale.
So, CPG leaders, let's talk:
When your product isn't on the shelf, where does the breakdown most often happen?
Transportation, retailer receiving, forecasting, inventory planning, or somewhere else entirely?
Curious to hear what you're seeing across the industry.