Sorenson Transport Company

09/18/2026

Thank you drivers for all that you do and every mile that you drive. You keep America moving and we appreciate you! We hope you all had a very happy Drivers Appreciation week.

05/25/2026

Today we honor and remember the brave men and women who made the ultimate sacrifice for our country. Their courage and service will never be forgotten.

From all of us at Sorenson Transport Co. Inc. we wish you and your family a safe and meaningful Memorial Day.

05/14/2026

Drivers, what are your thoughts on this? Any drivers currently have an AI safety system that wants to share feedback?

The Coach Is Now in the Cab.

A driver glances down at his phone. Before he can look back up, a voice inside the cab tells him to put it away. That voice is not a dispatcher. It is AI, running in real time, right there in the truck.

Fleets across the country are deploying in-cab AI coaching systems, and the numbers are starting to back it up.

Dohrn Transfer, an LTL carrier and part of the Pitt Ohio group, compared the first quarters of 2025 and 2026 after deploying Samsara's AI camera system.

Accidents dropped 15 percent year over year.

The key difference from older camera setups is timing. These systems do not flag a clip for review two days later.

They alert the driver on the spot, before the unsafe behavior leads to a crash.

Motive Technologies introduced an AI avatar that delivers personalized weekly recap videos to each driver, reviewing safety events and recommending improvements without a manager having to pick up the phone.

Lytx is going even further, adding context to its alerts.

The system can tell the difference between speeding on a clear afternoon and speeding through a snowstorm at night. The risk level changes, and so does the coaching response.

Insurers are watching all of this closely. Carriers that can show measurable safety improvement through AI data stand to see better underwriting terms and lower premiums over time.

The technology is inside the cab. The next move is up to the fleets willing to use it.

05/03/2026

Rest in peace Larry Lemmons. A well known name in the trucking industry and someone well respected. His passing is a real loss to Longview and to the trucking community. He will be missed, and thoughts are with his family and everyone at Lemmons Trucking.