06/18/2026
I’m not changing Ginger’s logo! Just making that clear before sharing the rest of this with you.
Many of you know Ginger’s logo was designed by Joanie at JIG Creative and she absolutely knocked this design out of the park! I’m grateful for this amazing logo and so happy Ginger will have this forever.
I’ve been exploring the capabilities of ChatGPT’s “Image” tool and a fun part of that has included logo design and iteration. I’ve never put the Ginger logo through this tool but decided to see what it would come up with.
Using good prompts is key to helping the AI understand what it is you’re trying to achieve. Giving it general direction and the freedom to explore usually yields the best results. Here are some examples of my prompts:
“Let’s return to the original logo’s design aesthetic. It has an authentic & honest look and feel that’s more approachable. See what you can do to update the logo while retaining this simple and honest aesthetic.” (1st logo)
“I wonder what it would look like with an art deco inspired sky in the blue background.” (2nd logo)
“One last version, remake the whole logo in a 1950’s esthetic while retaining the airplane’s dimensions, coloring, N12768 registration number, etc.” (3rd logo)
Once again, I’m not changing anything about Ginger’s logo and will always use the original. I’m curious though, which of the three iterations do you prefer, and why?
