The Jacksonville Baby Company

09/25/2026

Maybe postpartum planning deserves a little more attention than the nursery and the registry.

Planning for sleep. Protecting time to recover. Making space to reconnect with your partner. Having someone experienced to turn to when you're learning your brand-new baby. Accepting help from experienced "guides" before you're completely exhausted.

We happen to think all of that is kinda chic. 🤍

At The Jacksonville Baby Company, we've been helping Jacksonville families navigate those early weeks with professional overnight postpartum and newborn care since 2013.

Because support isn't only about getting through the newborn stage. It's about having the rest, confidence, and breathing room to enjoy it, too.

09/22/2026

13 years. That’s a lot of babies, a lot of nights, and a lot of families we’ve had the privilege of supporting. 🤍

When I think about what these 13 years really mean, I don’t think about the number of years we’ve been in business. I think about the families.

I think about the hours of sleep parents have gained because someone they trusted was there caring for their baby. The confidence that comes from having an experienced professional beside you saying, “You’re learning your baby. You can do this.” The encouragement, reassurance, and practical support that can make those early weeks feel a little less overwhelming.

And I think about all the hours parents have been able to spend enjoying their babies and living the lives they love because they weren’t trying to do it all completely exhausted.

Over the years, many of those families have come back to us with another baby. They’ve shared our name with friends, family, coworkers, and other expecting parents. That kind of trust means more than I can put into words.

For 13 years, families have invited The Jacksonville Baby Company into one of the most personal transitions of their lives. We have never taken that privilege lightly.

Here’s to 13 years of more sleep, more confidence, more support, and more time to simply enjoy being a family.

Thank you, Jacksonville.
🤍-Elizabeth (Liz) Luke & Team
www.TheJaxBabyCo.com

09/04/2026

A C-section recovery plan should include more than what to pack for the hospital.

Think about coming home.

Where will you feed your baby?
What will you want within arm's reach?
Who's handling meals, laundry, pets, dishes, and all the little things that suddenly feel much bigger while you're recovering from abdominal surgery?

We just updated one of our longtime JBC resources with the practical things we want families thinking about before baby arrives, including:
-creating recovery “nests” around your home
-protecting your sleep
-planning real help
-making everyday newborn care a little easier on a healing body

Whether your C-section is scheduled or you simply want to be prepared for the possibility, this one's worth saving.

C-Section Recovery Essentials: What to Have Ready After a Cesarean Birth https://www.thejaxbabyco.com/post/cesarean-birth-recovery-essentials

08/03/2026

Anyone who knows me, knows that one way I show
my love is by feeding others. I'm kind of a kitchen witch, making magic happen! I adore making soups especially! Today a new mom enjoyed a rich homemade bone broth with beef, onions, oyster mushrooms, grated garlic and ginger, with eggs (think egg drop soup) topped with scallions. This mom enjoyed an uninterrupted shower, a bowl of nutrious soup, and a much needed nap.

The Jacksonville Baby Company has provided overnight and daytime fourth trimester support to families in and around the Greater Jacksonville area since 2013.
Link in Bio

07/17/2026

One of the biggest misconceptions about the fourth trimester is that you'll know whether you need support once your baby arrives.

The reality?

By then, you're recovering from birth, adjusting to life with a newborn, and making important decisions while running on very little sleep.

Planning for postpartum support isn't about expecting something to go wrong. It's about giving yourself options before you need them.

The families we work with aren't trying to predict the future, they're choosing to prepare for it.

If you're expecting a baby and wondering what overnight postpartum support looks like, we'd love to talk.

Schedule a complimentary Discovery Call today.
www.TheJaxBabyCo.com

07/17/2026

MODEL CALL IN JAX, FL!!

The Jacksonville Baby Company is planning a brand photo and video shoot, and we're looking for one to two women to model with us.

Our shoot will tell the story of the first few weeks with a newborn, from the afternoon through the overnight hours, highlighting how a postpartum doula and newborn care specialist support families during the fourth trimester.

We're looking for someone who:
• Is approximately 30–40 years old
• Is comfortable in front of a camera (no modeling experience needed!)
• Has a warm, approachable personality
• Is reliable and able to commit to the scheduled shoot
• Is comfortable being featured on our website, social media, and marketing materials

Please note that this shoot includes lifestyle scenes portraying the early postpartum period, featuring relaxed, cozy, at-home, in-and-out-of-bed moments with a newborn model (you don't need a newborn or baby to model).

This is a paid modeling opportunity.
Food and refreshments will be provided during the shoot.

📍 Date: Tuesday, September 9
🕒 Time: Approximately 3:00 PM–9:00 PM
📍 Location: Jacksonville, FL area

If you're interested, comment below or send us a DM with:
• Your name
• A recent photo of yourself
• A sentence or two about yourself

Feel free to tag someone who would be a wonderful fit!

We're excited to create beautiful imagery that showcases what life can look like when families have compassionate, professional support during the earliest days with their newborn. 🤍

07/16/2026

Most parents naturally focus on what they're feeding their baby.

Formula.
Breast milk.
Bottle brands.
Ni**le flow.

Those things matter, but not as much as how a baby is fed!

Paced bottle feeding is about slowing down, recognizing your baby's cues, and making feeding a calmer experience for both of you.

In our newest blog, we cover:
What paced bottle feeding is
Common mistakes we see
Why slowing down can make a meaningful difference
How learning your baby's cues builds confidence

Read What New Parents Should Know About Paced Bottle Feeding through the link in our bio.

07/16/2026

One of the biggest misconceptions we see with newborn feeding isn't what parents are feeding, it's HOW they're feeding.

Over the years, we've cared for hundreds of newborns overnight, and one thing we've learned is that slowing down can make a meaningful difference. Taking the time to pace a feeding, burp thoroughly, and watch your baby's cues often helps feeding feel calmer and more comfortable for everyone.

We've even worked with families who changed formula multiple times, convinced that was the problem, only to discover that adjusting how they fed their baby made all the difference.

Every baby is different, and there isn't a one-size-fits-all approach. That's why we believe personalized guidance is so valuable during the fourth trimester.

Our newest blog explains:
What paced bottle feeding is
Why it can be helpful for many babies
Common feeding mistakes we se
How learning your baby's cues can build confidence

Read the full article here: https://www.thejaxbabyco.com/post/paced-bottle-feeding

We'd love to hear about your experience with feeding your baby in the comments.

Paced bottle feeding is about more than slowing down. Learn how recognizing your baby's feeding cues can create calmer, more comfortable feedings.

07/15/2026

Back in 2019 we did a guest blog for WCDoulas. Still a great read!

Whether you welcome the idea of s*x postpartum or you're all nerves, it's something people think about. Most couples are experiencing overwhelming feelings, ad

07/14/2026