09/03/2026
๐ Ladies in Logistics ๐
Spotlight number four, and this one started with a fax machine and ended up... solving giant puzzles for a living!
Meet Michelle Reeves
Director, Carrier Strategy | ATL HQ | 11 years in logistics
Michelle's path started in a college intro logistics class, where she realized the industry was like solving a giant puzzle every day. Her days are a mix of collaboration, strategy, and problem-solving โ working through complex issues, partnering with cross-functional teams, and driving key initiatives forward.
Michelle has a long list of accomplishments โ helping launch a new carrier sales office, rolling out Routing Guide Tendering with the product team, and strengthening internal systems. But if she had to pick one, it's seeing the people she's hired and trained go on to build successful careers of their own.
Advice to women entering logistics: "Remember that everything is figure-out-able. Don't wait for someone else to hand you the next steps. Be curious, take ownership, and keep learning. Also, explore the many paths logistics has to offer โ this industry is so much more than moving freight. Find the area that excites you most and don't be afraid to grow into it."
Advice to her younger self: "You don't have to know everything on day one. Stay curious, embrace challenges, and remember that every problem is an opportunity to learn something new."
What excites Michelle most about the future of logistics is watching technology transform the industry โ AI, automation, and digital tools making decisions smarter, while strong relationships remain at the heart of it all. (And after starting her career on a fax machine, she's not taking the progress for granted!) And if she could ship herself anywhere right now? Maui during whale season โ watching the humpback migration never gets old for her.
Six spotlights in, and the puzzle-solvers, coaches, and connection-builders just keep coming.
Here's to Michelle for showing us that curiosity really is a career superpower! ๐