True North 400

True North 400 True North 400, formerly North Fulton Community Improvement District, was formed in 2003.

True North 400, formerly the North Fulton Community Improvement District (NFCID), is a self-taxing district that was formed in 2003 by a group of business leaders committed to maintaining and enhancing the North Fulton community. With the goal of investing in a more vibrant and sustainable North Fulton, the organization advances infrastructure projects that enhance the livability, walkability and

drivability of the entire community. The True North 400 district spans from Mansell Road north to McGinnis Ferry Road, serving as a catalyst for transportation planning, investment and improvement. Commercial property owners within the district’s boundaries pay a voluntary tax, which funds True North 400’s eff¬orts. The organization’s mission is to work continuously to improve the economic viability of its district. This includes the development of efficient transportation services, with an emphasis on access, mobility, diversification and modernization. True North 400 partners with the three cities that fall within its boundaries – Alpharetta, Milton and Roswell – to accelerate projects that improve the community of North Fulton. True North 400 regularly solicits input from its members for new projects and any member can submit requests to the organization for consideration.

Can you spot yourself in these photos from the recent SR 400 Express Lanes groundbreaking? What an incredible day celebr...
05/27/2026

Can you spot yourself in these photos from the recent SR 400 Express Lanes groundbreaking?

What an incredible day celebrating the future of mobility in North Fulton alongside community leaders, regional partners and project stakeholders. From the rooftop views overlooking SR 400 to the ceremonial first dig, this milestone marked the beginning of a transformational project for our region.

Thank you to everyone who joined us to celebrate this historic transportation investment in Georgia’s future.

The Alpharetta Farmers Market is BACK for 2026!Looking for your Saturday plans? Spend the morning strolling through Down...
05/26/2026

The Alpharetta Farmers Market is BACK for 2026!

Looking for your Saturday plans? Spend the morning strolling through Downtown Alpharetta while shopping fresh produce, homemade baked goods, handcrafted finds, flowers and local treats from your favorite community vendors.

Every Saturday, the Farmers Market sets up on Town Green from 8:30 a.m. – 12:30 p.m.

Alpharetta Farmers Market is an event here in Awesome Alpharetta, on 2026-05-23 08:30:00. Learn more about this event and join the fun!

This Memorial Day, we pause to honor the brave men and women who made the ultimate sacrifice for our country.As communit...
05/25/2026

This Memorial Day, we pause to honor the brave men and women who made the ultimate sacrifice for our country.

As communities across Alpharetta, Roswell and Milton come together to remember our fallen heroes, we extend our deepest gratitude to all who have served and continue to serve.

This Memorial Day, communities across North Fulton are coming together to honor and remember the brave men and women who...
05/22/2026

This Memorial Day, communities across North Fulton are coming together to honor and remember the brave men and women who made the ultimate sacrifice for our country.

Attend one of these meaningful local ceremonies:
🔸Roswell – 27th Annual Roswell Remembers Memorial Day Ceremony: roswell365.com/event/27th-annual-roswell-remembers-memorial-day-ceremony-2026/
🔸Milton – City of Milton Memorial Day Ceremony: exploregeorgia.org/milton/events/family-friendly/city-of-miltons-memorial-day-ceremony-2026
🔸Alpharetta – Memorial Day Celebration: awesomealpharetta.com/memorial-day-celebration/

Whether you attend with family, friends or fellow community members, these events offer an opportunity to reflect, remember and pay tribute to our nation’s heroes.

The City of Milton’s annual Memorial Day Ceremony is a free, public event held to honor and remember the men and women who have given their lives in service to the United States. Organized in partnership with the Milton Veterans Memorial Markers Association, the ceremony features a formal program ...

City leaders, developers and community members recently gathered to celebrate the launch of Hillrose Market, a $120 mill...
05/20/2026

City leaders, developers and community members recently gathered to celebrate the launch of Hillrose Market, a $120 million mixed-use development that will bring new apartments, retail, dining and office space right across from Roswell City Hall.

The 7-acre project is expected to create 273 permanent jobs and generate more than $800,000 annually in sales tax revenue, adding even more opportunity to Roswell’s growing downtown district.

Community members, developers and city leaders gathered April 30 near the construction site of Hillrose Market to celebrate breaking ground on the $120 million multi-use space across from City Hall.

In a new blog featured on the True North 400 website, Georgia Department of Transportation's Communications Program Mana...
05/18/2026

In a new blog featured on the True North 400 website, Georgia Department of Transportation's Communications Program Manager, Kyle Collins shares how this landmark project will help support economic growth, improve mobility and create more reliable travel along one of Georgia’s busiest corridors.

As North Fulton continues to grow, projects like this help keep our region connected, competitive and moving forward.

Read the full blog on our website.

Learn about the SR 400 Express Lanes' investment in Georgia's future and how the transformative project will support the state's expanding economy.

A big thank you to the team at Partners for welcoming True North 400 to their recent luncheon. We appreciate the opportu...
05/18/2026

A big thank you to the team at Partners for welcoming True North 400 to their recent luncheon. We appreciate the opportunity for our Director of Development and Government Affairs, Alex Battle, to share updates on the CID, regional mobility investments and the transformative projects shaping the future of North Fulton.

Special thanks to John O’Neill, Porter Hentrize, Chad Koening and Jacob Harb for the invitation and hospitality.

Interested in having the True North 400 team speak to your organization, business or community group? Reach out to learn more about presentations and updates happening across the corridor: https://truenorth400.com/contact/

Behind every badge is a story we don’t always see. In Milton, nonprofits like Hook'd on the Blue are making a real diffe...
05/15/2026

Behind every badge is a story we don’t always see. In Milton, nonprofits like Hook'd on the Blue are making a real difference, helping injured law enforcement officers heal not just physically, but mentally and emotionally.

Through multi-day fishing trips, officers and their families find a way to connect and process what they’ve been through.

Discover how Hook'd on the Blue is transforming the lives of wounded officers and their families, offering much more than just a fishing trip. Dive into their journey of healing and connection.

It’s that time again, RoswellAlive In Roswell is back and bringing the energy to Historic Canton Street! From live music...
05/12/2026

It’s that time again, Roswell

Alive In Roswell is back and bringing the energy to Historic Canton Street! From live music and local vendors to great food and community vibes, this free monthly festival is the perfect way to spend your Thursday night.

Happening every third Thursday from April through October, 5 – 9 p.m. Grab your friends, bring your pup on a leash and come experience one of Roswell’s favorite traditions. https://roswell365.com/categories/alive-in-roswell/

Want to stay in the know on everything happening along the GA 400 corridor? From major infrastructure updates like the S...
05/11/2026

Want to stay in the know on everything happening along the GA 400 corridor?

From major infrastructure updates like the SR 400 Express Lanes to local project progress in Alpharetta, Milton and Roswell, our monthly newsletter keeps you connected.

Sign up and get the latest delivered straight to your inbox: https://truenorth400.com/resources/newsletters/

Address

10000 Avalon Boulevard , Ste 100
Alpharetta, GA
30009

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