As BrightGen joins TA Digital and Smart Digital to operate as a united consulting firm under the Credera brand, our teams’ passion, expertise, and dedication come together to strengthen how we drive value and accelerate growth for our clients.
“Aligning all Credera companies under one brand and leadership team will create more value for our clients,” said Justin Bell, Credera’s global CEO. “At the core of all of this are Credera’s people who continue to be the driving force of data, AI, technology, and MarTech expertise and help us achieve our mission of creating extraordinary impact for our clients and communities.”
Watch Justin share Credera’s mission and values below and learn more about our future as Credera here: https://www.credera.com/about-us/values/
#Consulting #Growth #Transformation
Today, BrightGen has united and rebranded alongside TA Digital and Smart Digital as one global consulting organisation under the Credera brand. This change allows us to better serve our clients, create more growth opportunities for our team members, and expand the impact we make within our communities.
We remain committed to delivering exceptional value and transforming the organisations we partner with. Follow our journey on LinkedIn at @Credera and learn more about our future under the Credera brand here: https://www.credera.com/insights/omnicoms-credera-creates-an-unrivaled-global-martech-consulting-firm/
#Consulting #Transformation
AI Global Council: Leveraging collaboration in the AI space
How can organisations remain differentiated in the market when buying the same #AI products and services as their competitors?
The AI Global Council recently explored and answered exactly this. Watch their conversation and explore the group’s insights here: https://loom.ly/R4gygDo
#ArtificialIntelligence #Innovation
With many organisations eager to take advantage of #AI solutions provided by vendors, it can be difficult for leaders to determine the best ways to compete in a marketplace that offers similar services and offerings. How can their organisation differentiate themselves from others who are utilising the same AI service offerings?
To answer this, the AI Global Council, a collective of thought leaders across finance, technology and law, organised by Credera, discussed how the customer experience may be the key to differentiation. Watch their conversation and explore the full insights here: https://loom.ly/g817bTc
#ArtificialIntelligence #Innovation
We hope you all had an amazing time celebrating the New Year 🔔 Here's to a fantastic 2024! #HappyNewYear
Wishing you a season filled with joy, laughter, and cherished moments. Happy Holidays from BrightGen! 🎉✨
Ever wonder how AI learns to have natural conversations? Our CTO Keir Bowden explains large language models (LLMs) and how they're helping fuel the next generation of intelligent technology.
➡️ And for a deeper dive, catch our on-demand webinar on preparing for the Salesforce AI Cloud: https://youtu.be/5M3U3fbV9zg
#ArtificialIntelligence #LargeLanguageModels #SalesforceAI #WebinarOnDemand #GetAIReady #AI #LLM
Leaders beginning their foray into AI may feel conflicted when determining whether building or buying AI solutions is the best option for their organisation.
To address this, the AI Global Council outlined four questions for leaders to assess what choice makes the most sense for them:
1️⃣ Does your organisation want to be a fast mover?
2️⃣ Is the solution poised to be a strategic asset or commodity?
3️⃣ Does the solution contribute to organisational growth?
4️⃣ What does the broader ecosystem look like in comparison to your organisation?
Watch their conversation and explore the full learnings here: https://loom.ly/yRvUwHc
#AI #ArtificialIntelligence #Innovation #AIsolutions
✈️ On International Civil Aviation Day, we celebrate all the dedicated professionals keeping our world connected!
🌐 In this dynamic, ever-changing sector, modernisation is crucial, and BrightGen excels in personalising customer experiences through tailored Salesforce solutions. Gain insights into our collaboration with London Gatwick, powering their omni-channel marketing strategy with Salesforce Marketing Cloud: https://loom.ly/Wc9z2vM
#CivilAviationDay #Salesforce #AviationInnovation
Today we celebrate International Day of Banks and the vital role they play in our communities! 🎉�At BrightGen, we're proud to partner with innovative financial organisations to empower them through digital transformation. Whether it's banking, capital markets or insurance tech, our experts help transform customer experience through data and insights.
➡️ Read on to find out how BrightGen helped Start Up Loans, part of the British Business Bank, improve their customers' experience when applying for a business loan by streamlining processes with Salesforce: https://loom.ly/zwONULM
#InternationalDayofBanks
AI offers leaders a multitude of options for optimal integration into their organisations. But where should they look to identify both practical and innovative applications of #AI?
To answer this, the AI Global Council, a collective of thought leaders across finance, technology and law, organised by Credera, discussed the importance of experimentation in addressing an organisation's key challenges. Watch their conversation and explore the full lessons here: https://loom.ly/iQtUlMc
➡️ Don’t forget to sing up to our upcoming webinar where BrightGen's CTO Keir Bowden, together with Credera's CTO Marius Rubin, will discuss how forward-thinking organisations can lay the foundations for success in AI: https://loom.ly/lAgD5BE
🔮 AI isn't the future, it's the NOW! 52% of generative AI users say their usage is increasing and 49% would use generative AI if it was integrated into the technology they already use.
Don't miss our LIVE webinar on 📅 Wednesday, 29th November, at 3pm GM with Keir Bowden, CTO at BrightGen and Salesforce MVP, plus special guest Marius Rubin, CTO at Credera. Learn how to build AI success from the ground up!
Sign up today: https://loom.ly/lAgD5BE ⬅️
#AI #Technology #Data #webinar #GetAIReady #AIReadiness
Happy Diwali! 🪔 May the festival of lights bring prosperity, success, and happiness to you and your loved ones. #Diwali #FestivalOfLights
✨Use the wealth of your historical customer data to directly benefit your business! Leverage it to:
1️⃣ Enhance customer satisfaction and loyalty
2️⃣ Elevate customer engagement
3️⃣ Boost your sales with personalised recommendations
4️⃣ Gamify the customer experience for loyalty
5️⃣ Predict the perfect moment to convert leads
📖 Learn more about propensity modelling and how it helps predict customer behaviour, spot patterns, and make smarter marketing choices in our blog: https://loom.ly/U9ZCSD4
#MarketingInsights #DataDrivenDecisions #PropensityModelling #PredictiveAnalytics #MarTech
Think you know what GPT in ChatGPT stands for? 😏 Is it:
📚 Guessing Pretty Texts?
🛠️ Gadget-Powered Toolkit?
🐼Giant Panda Translator?
Check out the video below to find out the real meaning and catch our on-demand webinar to level up your AI knowledge: https://youtu.be/5M3U3fbV9zg
#ChatGPT #AI101 #GPT #GetAIReady #webinar #AIWebinar #AI
⚡Don’t miss out!⚡ 630+ pages of #Salesforce Winter ‘24 Release Notes compressed into a 45 min live webinar, delivered by none other than Keir Bowden, our CTO & Salesforce MVP 😎
📆 Wednesday, 11th October, 4 pm (BST)
Last chance to register: https://loom.ly/2qLnfE4 📌
P.S. There will be some time for Q&A as well.
Brace yourself for a snowstorm of updates! ❄️ Our Winter '24 Release webinar is just around the corner, starting on 📆 11th October at 4 pm BST. Discover what's hot and what's not - and get release ready!
Reserve your virtual seat now: https://loom.ly/2qLnfE4 ✅ and join us next week!
#SalesforceRelease #Winter24 #webinar #SalesforceReleaseWebinar #SalesforceUpdate #Salesforce
Celebrating World Tourism Day! 🌎 At BrightGen, we're proud to be your trusted Salesforce implementation partner with a wealth of expertise in the travel, transport, and hospitality industry. From creating seamless customer experiences to streamlining operations, our team is dedicated to helping TTH businesses thrive and succeed.
➡️ Read on to learn how BrightGen helped National Express digitalise the process of creating and distributing staff travel passes with Salesforce Service Cloud: https://loom.ly/U4D042c
#WorldTourismDay #TravelIndustry #SalesforcePartners #TransformingTravel
Artificial Intelligence, as non-human, is often assumed to be neutral. But can it truly be unbiased? Check out the video below to learn more about ethical concerns involving AI and explore Keir Bowden’s blog on the values of ethical AI for deeper insights: https://loom.ly/EEtTN70
🔒 As generative AI gradually gains prominence, privacy concerns are rapidly evolving beyond just cookies.
Learn more about AI reliability, security concerns, inherent AI bias, and sustainability issues - in the first in our series of AI readiness webinars. Discover how Salesforce AI Cloud handles data and what it means for you and your organisation.
🎥 Access the webinar recording here: https://youtu.be/5M3U3fbV9zg
#AI #GenerativeAI #GetAIReady #privacy #cookies #DataPrivacy
