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Asia TV Forum & Market (ATF) is Asia's leading international content market for buying, selling, fina Visit us at www.asiatvforum.com to find out more!

Asia TV Forum & Forum (ATF) is Asia’s leading international content market for buying, selling, financing, distribution and co-production for all platforms. Be here at one of the biggest gatherings in Asia as ATF presents you the platform to converge with international sellers and Asia-Pacific buyers, the key decision makers in the TV, Film and digital media arena.

12/06/2026

Everyone talks about views.
Few talk about completion.
As micro-drama evolves into a serious global business, understanding audience retention may be more valuable than understanding audience size.
The first 3 seconds.
The first 3 episodes.
The first paywall.

These may be the moments that determine success or failure.

Part 1 of iNSiGHTS’ new analysis with Amber Li of RisingJoy is now available.
🔗 Read now on iNSiGHTS: https://bit.ly/4uvQ8PU

🎟️Step into the market that moves the industry. Co-productions, content deals, global partnerships — all at .
🔗 https://bit.ly/4ePnKUw

11/06/2026

The Boom No One Can Monetise

Micro-dramas are flooding Asia’s screens—but behind the growth lies a tougher reality: weak ad economics, rising acquisition costs and fragile retention. The real question isn’t scale. It’s sustainability.

🔗 Only on iNSiGHTS: https://bit.ly/3RNXUqA

🎟️ Join the industry's most influential marketplace and save up to 42% on your All-Access Pass—for a limited time.
🔗 https://bit.ly/4ePnKUw

10/06/2026

Micro-drama's biggest challenge may not be just obtaining views.
It may be keeping viewers.
New data from China reveals three critical drop-off points:
▶ 30% never click after the first 3 seconds
▶ 60%+ leave during Episodes 1–3
▶ 90%+ exit at the first paywall

As the sector expands globally, retention may become a more important metric than reach.

Check out Part 1 of ATF’s iNSiGHTS magazine! Our latest article explores audience behaviours the industry still isn't measuring.
🔗https://bit.ly/4uvQ8PU

Every great deal begins with the right connection. Find yours at this December — secure your spot today.
🎟️Register by 28 August and ENJOY SAVINGS of 42% on your Standard All-Access Pass
🔗 https://bit.ly/4ePnKUw

09/06/2026

IT’S NOT CONTENT. IT’S STRATEGY.

Selling content isn’t about volume anymore. It’s about precision, positioning and platform fit. Discover the 10 market forces shaping how deals get done in today’s attention economy.

🔗 Read full article on iNSiGHTS: https://bit.ly/4vkbdxj

🎟️ The industry's biggest conversations start here. Unlock up to 42% savings on your All-Access Pass today.
🔗 https://bit.ly/4ePnKUw

04/06/2026

THE DEAL FLOOR HAS ENTERED THE DATA ERA

From IP ownership to data-driven greenlights, the deal floor is changing fast. Our latest analysis reveals 10 forces redefining what sells—and why most traditional strategies are already outdated.

🔗 Only on iNSiGHTS: https://bit.ly/4vkbdxj

🎟️ Enjoy up to 42% off your Standard All-Access Pass while you still can!
🔗 https://bit.ly/4ePnKUw

28/05/2026

Come for the market. Stay for the relationships. Leave with deals that travel globally.

Join Asia’s leading co-production and entertainment content market—where every connection has the potential to become something extraordinary.

🎟️ Early bird registration is now open. Enjoy up to 42% savings on your Standard All-Access Pass.
🔗 https://bit.ly/4ePnKUw

📅 1 DEC 2026 | The ATF Leaders Dialogue
📅 2—4 DEC 2026 | Market & Conference
📍 Marina Bay Sands, Singapore

See you this December!

26/05/2026

Buyers Have Changed—Have You?

Today’s content buyers want more than great stories—they want data, flexibility, and partnership. This insider briefing reveals how micro-drama, localisation, and evolving deal models are transforming the global market—and what sellers must do to stay competitive.

🔗 Read now on iNSiGHTS: https://bit.ly/4wlHRQr

Every great deal begins with the right connection. Find yours at this December — secure your spot today.

🎟️Register by 28 August and ENJOY SAVINGS of 42% on your Standard All-Access Pass
🔗 https://bit.ly/4ePnKUw

21/05/2026

Swipe, Watch, Repeat

Micro-drama is exploding, AI is reshaping decisions, and buyers are rewriting the rules. From data-driven pitching to global-ready IP, discover the 10 trends redefining content sales—and why strategy now matters as much as storytelling in every deal.

🔗 Read now on iNSiGHTS: https://bit.ly/4wlHRQr

Secure your spot and get ready to meet the right buyers & decision-makers this December at ATF 2026!

🎟️Register by 28 August and ENJOY SAVINGS of 42% on your Standard All-Access Pass
🔗 https://bit.ly/4ePnKUw

19/05/2026

Join us at the heart of Asia’s co-production and entertainment content market—where conversations turn into deals and connections evolve into enduring partnerships.

🎟️ Register now and enjoy up to 42% savings on your Standard All-Access Pass.
🔗 https://bit.ly/4ePnKUw

📅 1 DEC 2026 | The ATF Leaders Dialogue
📅 2—4 DEC 2026 | Market & Conference
📍 Marina Bay Sands, Singapore

See you this December!

15/05/2026

🚨
ATF 2026
Registration is now OPEN!

. . . . .
Whatever you’re coming for, you'll leave with more.

At , the pulse of Asia's entertainment scene beats the loudest.
This is where the industry meets, deals get done, and the future takes shape. ✨

Don’t just watch the shift. Be part of the conversation.

Sign up for an All-Access Pass and ENJOY 42% OFF when you register by 28 August.
NOW: S$1085/~US$852
(U.P.: S$1,885/~US$1,480)
🔗 https://bit.ly/4ePnKUw

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