14/08/2016
App-in-App, SuperApp, WeChat. For most of us, we are oblivious to the technology that powers the lives of 700 million WeChat users in China, and another 70 million outside China. WeChat is transformative platform that has so much technology that it shapes the movement of goods and people.
So why hasn't it touched our lives? The international version of WeChat does not have the payment wallet enabled. Therefore, no commercial transactions are possible. Once that barrier is lifted, it will be a tsunami that businesses cannot afford to ignore.
What was once known as the land of cheap rip-offs may now offer a glimpse of the future — and American companies are taking notice.