The history of Ali Group dates back to pre-independence days, almost a century ago, when the highly dynamic personality of Sir Syed Maratib Ali envisioned the importance of trade and industry in the sub-continent. He expanded his agricultural business into trading and industrial partnerships. Soon after independence of Pakistan in 1947, the business activities were further developed into industria
lized operations. Treet Corporation was setup in 1952 and is almost as old as the country itself. Companies within Group are Semi-Autonomous units responsible for their own budgeting, new products launch, market decisions and new venture exploration and pricing. Operating as strategic business units, they are treated as internal profit centers by the corporate headquarter i.e. Treet Corporation limited, the holding company. These business units develop their business strategies though independently from other businesses but are trained to remain in-tune with broader corporate business policies. Corporate strategy (by the Parent Company) seeks to develop synergies across business units by sharing and coordinating staff, making investments in these units and using them to complement other corporate business activities. Treet Bike
Treet Corporation Ltd is a leader because of its excellent manpower, proven management, extensive dealer network, efficient supply chain and world-class products with cutting edge technology. The teamwork and commitment are manifested in the highest level of customer satisfaction, and this goes a long way towards reinforcing its leadership status. Under the umbrella of Treet Corporation Ltd, The GMB team had a dream. The dream of making motorcycles that would touch and transform the lives of our customers by giving them a mode of transport that was fuel-efficient, comfortable and environment friendly. One that would enhance their efficiency at work, enable them to share moments of joy with their families and add up to a better quality of life. In a scenario where the customer had a few choices, our vision was to offer the highest quality at a reasonable price, to meet our customer's expectations, and to exceed them.
