28/07/2026
PHILTOA Validates the Davao Palengke Tour as an Innovative Tourism Product Enhancement
Representing PHILTOA, 1st Vice President Mary Ann Ong participated in the validation of the Bankerohan Palengke Tour in Davao City, held on July 20โ22, 2026, reaffirming the Association's commitment to tourism product innovation through its Product Development, Education and Training (PDET) program.
The validation demonstrated that the Palengke Tour is not designed as a stand-alone tourism product. Instead, it is strategically incorporated into an existing city tour itinerary, enriching the overall visitor experience and strengthening Davao's tourism product portfolio.
As a sub-product of Food and Gastronomy Tourism, the Palengke Tour offers visitors an authentic glimpse into the heart of Davao through its bustling public market, indigenous produce, local delicacies, culinary traditions, and the everyday lives of Davaoeรฑos. This thoughtful integration transforms a conventional city tour into a more immersive, educational, and memorable experience.
For PHILTOA, this reflects the true essence of tourism product development; not always creating new attractions, but enhancing existing tourism products by integrating authentic community experiences that add value for visitors while generating greater economic opportunities for local stakeholders.
The Davao Palengke Tour serves as a best-practice model that can be replicated in destinations across the country by incorporating market experiences into heritage, cultural, educational, leisure, MICE, and incentive tour programmes.
Through PDET, PHILTOA remains committed to developing innovative, sustainable, and market-ready tourism products that celebrate the Philippines' rich culture, culinary heritage, and local communities.
Enhancing existing journeys. Creating richer experiences. Building the future of Philippine tourism.