13/06/2026
A professional observation for e-commerce vendors and merchants:
One challenge I have noticed across the e-commerce industry is that many vendors and merchants no longer personally confirm customer orders before forwarding them to their delivery agents. In many cases, the order is immediately assigned for delivery, leaving the agent responsible for confirming customer availability, validating interest, and sometimes even closing the sale before dispatch.
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This approach creates unnecessary pressure on delivery agents and can lead to failed deliveries, increased operational costs, customer dissatisfaction, and avoidable product returns.
As vendors and merchants, it is important to perform proper order verification and customer confirmation before dispatching orders. A confirmed order significantly improves delivery success rates, reduces logistics costs, and enhances the overall customer experience.
At the same time, merchants should recognize and appreciate agents who represent their brands professionally, safeguard products, maintain accurate records, and remit payments promptly. Reliable agents are valuable business partners who contribute directly to customer satisfaction and business growth.
Successful e-commerce operations are built on shared responsibility. Vendors should focus on order verification and customer engagement, while agents should focus on efficient and professional delivery ex*****on. When each party performs its role effectively, everyone benefits—the merchant, the agent, and most importantly, the customers.
