Club TARO, 2F Ginichi Park Bld. , 1-24-1 Ginza, Chuo-ku (2026)

16/06/2026

HOTERES
June Edition, 2026 / Vol.30
[The Current State of Luxury Tourism, p.48~51

In previous installments, we examined the importance of “soft” elements in redefining hotel brands, particularly focusing on *sonic branding* as a means to create immersive experiences. In the 26th edition, we expand this perspective further to focus on “scent”. Through the work of Chandler Burr, known as the world’s first perfume critic, we explore the potential applications of branding and experiential strategies in hotels and restaurants.

This series is produced by the TARO editorial team, the official Japanese media partner of ILTM APAC, ILTM Cannes, and Further East, and introduces the latest trends in the global luxury market. TARO’s business supports overseas brands entering the Japanese market and Japanese companies expanding overseas, from marketing and PR to branding and promotional launches.

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Editorial:
Editor-in-Chief, Nana A. Kinno (TARO)
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#ラグジュアリー

27/05/2026

HOTERES
May Edition, 2026 / Vol.29
[The Current State of Luxury Tourism, p.85~87]
In the 25th installment of this series, we explore how urban hotels can remain enduringly beloved, set against the backdrop of Hong Kong’s recent hotel market, through an interview with Regent Hong Kong’s General Manager, Michel Chertouh.

This series is produced by the TARO editorial team, the official Japanese media partner of ILTM APAC, ILTM Cannes, and Further East, and introduces the latest trends in the global luxury market. TARO’s business supports overseas brands entering the Japanese market and Japanese companies expanding overseas, from marketing and PR to branding and promotional launches.

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Planning, Production, and Editorial:
Editor-in-Chief, Nana A. Kinno (TARO)
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#ラグジュアリー

24/04/2026

[TARO_in the news]
OMO7 Yokohama by Hoshino Resorts opened on April 21, 2026, bringing a new kind of city stay to the historic heart of Kannai. Set within the redevelopment of the former Yokohama City Hall site, the hotel reimagines a 1959 landmark designed by renowned architect Togo Murano, blending preserved heritage with a distinctly contemporary sensibility.

The 276-room property caters to a wide spectrum of travelers, from spacious suites for up to six guests to a full dog-friendly floor, complete with in-room accommodations, terrace access, and indoor and outdoor dog runs. Notably rare for an urban hotel in Japan, even large dogs are welcome - positioning the hotel as a standout for pet-inclusive travel.

Inside, design details subtly echo the original building’s palette, while curated exhibitions and architectural references invite guests to engage with Yokohama’s layered history. Dining spans from OMO Dining, where Chinese and Western influences reflect the city’s cosmopolitan roots, to the brand’s first OMO Bakery, offering an eclectic selection of breads, including signature curry buns alongside a more relaxed evening café culture.

True to the OMO brand, the experience extends well beyond the hotel itself. Guided neighborhood walks, insider maps, and curated nightlife crawls through Noge invite guests to explore Yokohama like a local, while rooftop events at HAMAKAZE Terrace pair jazz and craft beer with sweeping city views.

Balancing cultural storytelling with playful urban energy, OMO7 Yokohama positions itself as both a gateway and a guide inviting travelers to discover a deeper, more textured side of the city.

📍Yokohama, Kannai
OMO7 Yokohama by Hoshino Resorts

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Connect with TARO: stay informed about the latest in Japan!
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Source:
HOTERES: 旧横浜市庁舎跡地に星野リゾートが「OMO7横浜by 星野リゾート」を4月21日開業、ペットフレンドリー機能を備えたレガシーホテルに

� #月刊ホテレス

22/04/2026

[TARO_in the news]
Hilton Garden Inn Yokohama Minato Mirai has officially opened its doors, bringing a fresh new stay option to one of the city’s most dynamic waterfront districts. Reimagined from the former Square Hotel, the property marks the brand’s second address in Japan and its first in the Kanto region, further expanding Hilton’s growing footprint in Yokohama.

Set within walking distance of Minato Mirai Station, Pacifico Yokohama, and K-Arena, the 228-room hotel is thoughtfully designed for both business and leisure travelers. Expect elevated essentials: an all-day dining venue, Together & Co., on the 19th floor, a 24-hour grab-and-go shop, &To Go, on the top floor, plus fitness and self-service facilities that make longer stays seamless.

📍Yokohama, Minato Mirai
Hilton Garden Inn Yokohama Minato Mirai

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Connect with TARO: stay informed about the latest in Japan!
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Source:
HOTERES: 三菱ＨＣキャピタルリアルティが有明に次いで2軒目となるヒルトンブランドのホテルを横浜に開業

� #月刊ホテレス

20/04/2026

[TARO_Mohri’s Gourmet Report]
In Ebisu, where Tokyo’s dining scene is as competitive as it is captivating, a new address is quietly redefining Italian dining. vivido (La Mia Cucina Piemontese), the fourth venture by SLICK founder Keito Iwasaki, brings a distinctly personal vision shaped by his roots in street culture - skateboarding, music, and fashion - into dialogue with the refined culinary traditions of Piedmont in northern Italy. The result is not your expected trattoria, but something far more compelling: a space that feels like a design-forward wine bar, layered with contemporary art and an effortless urban edge that mirrors the neighborhood’s rhythm.

At the heart of the experience is chef Tomokazu Miwa, whose time at the Michelin-starred La Ciau del Tornavento in Piedmont left a lasting imprint. His cooking expresses both reverence and reinvention - traditional regional dishes reimagined through the lens of Japan’s seasonal ingredients. The menu unfolds as a subtle collaboration between Italy and Japan, grounded in authenticity yet elevated by nuance. Thoughtfully curated Italian wines, spanning classic to natural, pair seamlessly with a soundtrack and service that feel instinctively in tune. Already drawing a discerning crowd, vivido stands out not by imitation, but by conviction - an address destined to become one of Ebisu’s most coveted tables.

📍 Tokyo, Ebisu
vivido (La Mia Cucina Piemontese)

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Connect with TARO: stay informed about the latest in Japan!
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Source:
HOTERES: 毛利愼の外食エンターテインメントVol.175
「SLICK」の岩崎慶人氏が恵比寿で描く新章、ピエモンテ料理「vivido（La Mia Cucina Piemontese）」

17/04/2026

HOTERES
April Edition, 2026 / Vol.28
[The Current State of Luxury Tourism, p.48~51]

In the 24th installment of this series, we introduce Artyzen Singapore, a property that represents Artyzen Hospitality Group’s first expansion beyond Greater China, proposing a new form of urban boutique luxury in Singapore. The feature includes insights from an interview with the General Manager.

This series is produced by the TARO editorial team, the official Japanese media partner of ILTM APAC, ILTM Cannes, and Further East, and introduces the latest trends in the global luxury market. TARO’s business supports overseas brands entering the Japanese market and Japanese companies expanding overseas, from marketing and PR to branding and promotional launches.

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Planning, Production & Editorial:
Editor-in-Chief, Nana A. Kinno (TARO)
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#ラグジュアリー

15/04/2026

[TARO_Mohri’s Gourmet Report]
Just one stop from Shinjuku, in the quietly local streets of Sasazuka, a new hybrid restaurant from Hokkaido-based Eastone Co. is exploring what “day-to-night” dining can look like in Tokyo. By day, the space becomes Hakkeisha, a refined chicken paitan specialist built around the idea of a “bowl as a reward.” The broth layers pure chicken flavor with pork richness, then aerates it into a light, cappuccino-like foam that feels indulgent yet surprisingly delicate. Three variations keep the menu focused: a signature miso paitan using Hokkaido-brewed miso with a lift of ginger, a richer spicy miso version accented with the house “karatama,” and an optional rizo-meshi finish where cheese and black pepper transform the remaining soup into something close to Japanese-style risotto. The pared-back space, designed with female guests in mind, reads more like a modern café than a typical ramen counter.

After dark, the same address shifts into Torinoiro, a chic, casual spot anchored by grilled chicken wings. The wings are brined overnight in “Raushipu,” made from the mineral-rich deep ocean water of Shiretoko and Rausu in eastern Hokkaido, then grilled instead of fried for a smoky, succulent texture. Instead of classic skewers, much of the yakitori arrives on the plate, easy to share from solo visits to group dinners, with a miniature bowl of Hakkeisha’s paitan offered as the perfect final course. For a company already loved in Hokkaido for high-quality, high-value menus, this first full hybrid in Tokyo feels like a thoughtful experiment in how people actually eat and live in the city today.

📍 Sasazuka, Shibuya-ku
🍜 Hakkeisha (day) ／ 🍶 Torinoiro (night)
Follow:

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Connect with TARO: stay informed about the latest in Japan!
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Source:
HOTERES: 毛利愼の外食エンターテインメントVol.174
㈱イーストン、新業態「トリノイロ」と「白鶏舎」の東京初進出を笹塚でハイブリッド展開

13/04/2026

[TARO_in the news]
Opening this May in the heart of Hamamatsu in Shizuoka prefecture, the HAMAMATSU MARRIOTT HOTEL welcomes travelers to experience a new expression of Japanese sophistication. Just five minutes from Hamamatsu Station, this 236-room haven marks the second milestone in Hotel Management International’s partnership with Marriott, following the celebrated debut of Kobe Marriott in 2025.

Reborn from the storied Grand Hotel Hamamatsu, the property draws its concept - “The Aesthetics of Weaving” - from the city’s rich textile heritage and vibrant music culture. Interiors echo the tranquil blues of Lake Hamana and the golden tones of Enshu’s shores, creating spaces that feel both serene and richly contemporary.

Guests can indulge at Rochester, the all-day dining restaurant; Inanba and Choto-kan, where refined Japanese flavors meet artistry; or the sophisticated lounge & patisserie Greatroom. The hotel also features an exclusive M Club, elegant banquet rooms, and a state-of-the-art fitness studio - crafted to embody Marriott’s “Wonderful Hospitality” and Shizuoka’s artisanal spirit.

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Connect with TARO: stay informed about the latest in Japan!
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Source:
HOTERES: HMIホテルグループとマリオットのリブランド計画第2弾、「浜松マリオットホテル」5月1日オープン

#月刊ホテレス

09/04/2026

[TARO_in the news]
A new Japanese delicacy is about to take center stage. On May 1, 2026, Amano Yuuki Shoten in Miyazaki will debut AMANO ITADAKI, a bottarga crafted from mullet roe landed off Hyuga‑Nada and perfected over more than a decade of refined technique and meticulous tasting.

Behind the name is a story as layered as the flavor. Drawing on the mythology of Miyazaki - known as the land where the gods descended - producer Yuuki Kohama set out to create a “gift from the heavens”: a pinnacle expression of Japan’s famed karasumi that she can confidently call the highest possible standard. From the careful selection of plump, translucent roe to the use of blended Hyuga‑Nada sea salts and aged cedar boards to gently extract moisture and fix its elegant form, every step is designed to honor the ingredient and amplify its natural depth.

Positioned for chefs and hosts who cater to the most discerning palates, AMANO ITADAKI will initially roll out for professional use across Japan, with production set to scale over the next three years as the brand builds a new bottarga culture from Miyazaki to the wider world.

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Connect with TARO: stay informed about the latest in Japan!
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Source:
HOTERES: カラスミ師・小濱ゆうきが満を持して商品化、宮崎産の最高品質カラスミ「天乃頂（あまのいただき）」誕生

#月刊ホテレス

09/04/2026

[TARO_in the news]
Beppu’s most softly spoken hideaway has quietly reintroduced itself. On March 6, 2026, “Beppu Onsen – Take to Tsubaki no Oyado – HANABEPPU” reopened after a thoughtful renewal, not to dazzle with grand architecture, but to gently redefine what a modern ryokan can be for the next generation of global travelers.

Originally a quiet company retreat away from Beppu’s busiest vistas, HANABEPPU has spent the past decade patiently crafting its own kind of allure: warm, feminine design cues, local Beppu bamboo craftsmanship, and feather‑light hospitality that feels more like a favorite guest house than a traditional inn. The 2026 refresh builds on that DNA, evolving from “preserving ryokan tradition” to “updating,” inviting guests to experience Japan not as a performance, but as something deeply, quietly lived.

At the heart of this new chapter is time - specifically, your time. An all‑inclusive lounge inspired by bamboo baskets, a new amenity bar, flexible dining that embraces both in‑house moments and evenings out in Beppu, and rethought in‑room rituals all work together so you can move entirely at your own rhythm, while a more sustainable approach to service keeps the experience intimate for guests and kinder to the team who welcome them.

For inbound travelers looking beyond the obvious resort names, HANABEPPU offers a quieter side of Beppu: a softly lit, bamboo‑laced hideaway made for unhurried stays.

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Connect with TARO: stay informed about the latest in Japan!
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Source:
HOTERES: 花べっぷが示した、温泉旅館再成長の道筋──「お客さまのペース」を価値に変えるリニューアル戦略

#月刊ホテレス

Club TARO

16/06/2026

27/05/2026

24/04/2026

22/04/2026

20/04/2026

17/04/2026

15/04/2026

13/04/2026

09/04/2026

09/04/2026

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