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Odissey is the magazine for those who create the future of travel.

We connect cultures, strategies, and innovation to inspire new ways of exploring and understanding the world.

11/09/2026

What if the greatest journey in literature was never really about reaching a destination?

For almost 3,000 years, Odysseus has represented departure, discovery and return. Christopher Nolan’s The Odyssey brings that journey back to the screen through real landscapes, from Morocco to Sicily, Greece, Iceland and Scotland.

But behind the filming locations lies a more enduring question.

Why do we leave?

And why does returning rarely mean becoming exactly who we were before?

Our new Odissey feature explores the geography of The Odyssey as an inner geography too, where places become encounters with curiosity, limits, memory, desire and responsibility.

Because sometimes we think we are choosing a destination, while we may actually be choosing a possibility.

Read the full story:
https://www.odisseymag.com/odissey/christopher-nolan-the-odyssey-travel-filming-locations/

Christopher Nolan’s The Odyssey explores the Odysseus journey, filming locations and the meaning of travel in The Odyssey movie 2026.

27/08/2026

For years, DMCs were expected to organize trips.

Today, the most valuable ones are doing something very different.

As travellers increasingly look for authentic, meaningful experiences, logistics alone are no longer enough. The real competitive advantage lies in understanding local culture, shaping narratives and designing journeys that create genuine connections between visitors and destinations. DMCs are no longer just suppliers. They're becoming cultural interpreters of the places they represent.

Read the complete article in 19 languages to discover why the role of DMCs is evolving and what this transformation means for the future of tourism.

Discover how Destination Management Companies are evolving from local suppliers into cultural directors shaping authentic travel experiences and destination value.

25/08/2026

Wellness used to be about escaping people.

Today, some of the most innovative wellness concepts are bringing people back together.

From Tokyo to Copenhagen, urban bathhouses and social spas are redefining what it means to recharge. They're becoming places where community, wellbeing and city life intersect in unexpected ways, challenging the idea that wellness must always be private or exclusive.

Read the complete article in 19 languages to discover why the return of communal wellness could become one of the most influential trends shaping the future of hospitality and urban tourism.

Discover how social bathhouses, communal wellness and urban bathing traditions are reshaping cultural tourism from Tokyo to Copenhagen.

23/08/2026

Some of the most important decisions in tourism won't be made in an office.

They'll happen in exhibition halls, meeting rooms and conversations between September and December.

Trade fairs and industry events are where new partnerships begin, destinations are discovered and commercial strategies for the following season take shape. Knowing where to be can be just as important as knowing what to sell.

If you're involved in outbound tourism, this calendar is more than a list of dates. It's a practical guide to the events shaping the second half of 2026 and helping professionals decide where to invest their time and build new opportunities.

Read the complete article in 19 languages to discover the key B2B tourism events that should be on every professional's radar.

Discover the essential B2B Tourism Calendar 2026 from September to December 2026 for Italian outbound travel, including TTG, WTM, IBTM, ILTM and more.

20/08/2026

For many people, a sauna is simply a place to relax.

In Northern Europe, it's something much deeper.

Across countries like Finland, Sweden and Denmark, sauna culture has evolved into a social ritual that reflects community, wellbeing and everyday life. As wellness tourism continues to grow, these traditions are inspiring a new generation of experiences that go far beyond the concept of a luxury spa.

Read the complete article in 19 languages to discover why ancient sauna rituals are influencing the future of hospitality, urban tourism and the global wellness industry.

Explore Nordic sauna culture across Finland, Sweden, Norway, Estonia and Denmark, and discover how sauna rituals are transforming wellness tourism.

18/08/2026

For decades, a country's reputation was built through economic power, military strength or political influence.

Today, tourism has become one of its most effective diplomatic tools.

Every visitor who returns home carries more than memories. They carry a perception. Through culture, hospitality, heritage and authentic experiences, destinations are shaping how they are seen by the rest of the world. Tourism is no longer just an industry that generates revenue. It's becoming a strategic asset that builds trust, strengthens international relationships and reshapes national identity.

Read the complete article in 19 languages to discover why tourism has become one of the most powerful instruments of soft power in the twenty-first century.

Discover how tourism and reputation are connected through soft power, cultural diplomacy and destination branding, reshaping global influence.

16/08/2026

For decades, the airline ticket has been the centre of air travel.

What if it becomes almost invisible?

The industry is moving beyond selling seats toward selling complete travel experiences. NDC is part of a much bigger transformation that's changing how airlines distribute products, personalise offers and interact with travellers. For travel professionals, this isn't just a technological update. It's a shift that could redefine the relationship between airlines, agencies and customers.

Read the complete article in 19 languages to discover why the traditional airline ticket may be reaching the end of its journey and what comes next.

Discover how Airline Retailing, NDC and Offers & Orders are reshaping airline distribution through dynamic pricing, personalised offers and digital retailing.

13/08/2026

Some journeys are measured in kilometres.

Others are measured in centuries.

The Holy Family’s route through Egypt is more than a pilgrimage. It weaves together monasteries, ancient landscapes, archaeological sites and living traditions into one of the world's oldest spiritual itineraries. Today, it's also offering a different way to experience Egypt, beyond its most familiar landmarks.

Read the complete article in 19 languages to discover how this remarkable route connects spirituality, history and culture across the Nile Valley.

Discover the Holy Family Route Egypt in Assiut through ancient monasteries, Pharaonic necropolises, Coptic heritage and the timeless landscapes of the Nile Valley.

11/08/2026

We've mapped the world, photographed it from space and pinned almost every corner on our phones.
So why do some places still feel impossible?

Hidden across the planet are destinations that seem to exist outside the ordinary. Abandoned cities swallowed by deserts, isolated islands where time moves differently and landscapes that challenge our idea of what Earth should look like. These aren't just remote places. They remind us that discovery is still possible in an age of constant connectivity.

Read the complete article in 19 languages to discover five extraordinary places where reality still feels unfinished and why the unknown remains one of travel's greatest luxuries.

Discover five unusual places around the world where remote landscapes, forgotten history and extraordinary geography create unforgettable travel experiences.

09/08/2026

China isn't simply reopening to international tourism.

It's inviting the world to rediscover it through a completely new lens.

Behind the headlines about easier access and modern infrastructure lies something far more compelling: a destination where ancient caravan routes, imperial cities and cutting-edge technology coexist in ways few countries can match.
For tourism professionals, this isn't just the return of a major destination. It's the emergence of new opportunities to design richer, more meaningful travel experiences.

Read the complete article in 19 languages to discover how China is reconnecting its extraordinary heritage with the future of global tourism:

Discover how China tourism is evolving through easier entry policies, high-speed rail, cultural routes, digital travel and unforgettable experiences.

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