Viandando Luxury Travel

Viandando Luxury Travel Founded in Florence by an enthusiastic traveler and true Florentine, V is redefining the words ‘in

Founded in Florence by an enthusiastic traveler and true Florentine, Viandando is redefining the words ‘inbound tour operator’ by working with leisure clientele with the purpose of promoting a new philosophy of travel: The Unconventional Luxury.

The summer solstice passed three days ago. In Italy, you feel it differently than anywhere else.The light does not leave...
26/06/2026

The summer solstice passed three days ago. In Italy, you feel it differently than anywhere else.

The light does not leave until nearly ten at night. And even then it takes its time, fading through rose, then copper, then a blue so deep and warm it looks like someone mixed it by hand.

This changes the way the entire country lives for three months.
Dinner moves to nine. In the south, to nine-thirty. Antipasti arrive while the sky is still light. The pasta comes as the first blue appears. The secondo with the darkness. And the fruit, the coffee, the grappa that someone ordered without asking whether you wanted one, those arrive at midnight, and nobody at the table has checked the time once, because the conversation found its rhythm around the second bottle and the temperature is still perfect and there is nothing, anywhere, that needs to happen next.

A three-hour dinner in June in Italy feels like an evening that made itself.
The Italians have a phrase. Fare serata. To make the evening. Not to fill it or spend it. To make it, the way you make bread, slowly, with heat and patience and the understanding that the best things cannot be rushed.

This is what we protect in our summer itineraries. We do not overschedule the evenings. We book the right restaurant at the right hour. We leave room for the light to do what the light does in June, which is to hold the day open so long that the day and the night stop being separate things and become, briefly, one long Italian afternoon that never quite ends.

If your 2026 includes a summer in Italy, this is what is waiting.
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Tomorrow Florence celebrates San Giovanni.The fireworks over the Arno get most of the attention abroad. But the real eve...
23/06/2026

Tomorrow Florence celebrates San Giovanni.

The fireworks over the Arno get most of the attention abroad. But the real event happens in the afternoon, in Piazza Santa Croce, on a field of sand and it has been happening there for nearly five hundred years.

Calcio Storico Fiorentino. Twenty-seven men per side, four teams from the four historic quarters, Renaissance costume, and a set of rules so minimal that the sport is essentially a negotiation between football, rugby, and a fistfight. No substitutions. No time-outs. No padding. The match lasts fifty minutes. What happens in those fifty minutes is not for the faint of heart.

The four colors, Azzurri of Santa Croce, Rossi of Santa Maria Novella, Bianchi of Santo Spirito, Verdi of San Giovanni, are not jerseys. They are identities. Families play for the same quarter for generations. The rivalries are real and ancient.

The most famous match was played in 1530, during the siege of Florence by the army of Charles V. The city was surrounded, starving, and under bombardment. The Florentines dragged sand into Piazza Santa Croce and played a full match within sight of the enemy cannons. The message was clear: we are not finished. We have energy left over for sport.

Nearly five centuries later, the final is still played on the 24th of June. The fireworks follow at nightfall, launched from Piazzale Michelangelo, reflecting off the Arno while the city watches from Ponte Vecchio, Ponte Santa Trinita, and every rooftop in between.

This is our city. This is what Florence looks like when it is being itself, not performing for visitors.

If your version of Italy includes the real thing, we are here year-round.
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"How do I love thee? Let me count the ways."Very few know it was written in Florence, in an apartment in Oltrarno, by a ...
19/06/2026

"How do I love thee? Let me count the ways."
Very few know it was written in Florence, in an apartment in Oltrarno, by a woman who had escaped England in the middle of the night to save her own life.

Elizabeth Barrett was the most celebrated poetess in Victorian England, and she was dying slowly in a dark bedroom on Wimpole Street under the tyrannical watch of a father who had forbidden all eleven of his children from marrying. She was thirty-nine, addicted to laudanum, and had not left the house in five years.

Robert Browning wrote her a letter. She answered. 574 letters and twenty months later, she climbed out of the house, married him in secret at St Marylebone, and one week later the two of them boarded a crossing for Italy. Her father never spoke to her again. His letters came back unopened until the day he died.

They chose Florence.

Casa Guidi, in Oltrarno. An apartment with tall windows overlooking the Basilica di San Felice. And here is the part of the story that still astonishes: the woman who had been declared a permanent invalid by every physician in London recovered.

The Florentine air, the light, the freedom of a life no longer controlled, something unlocked. She wrote Sonnets from the Portuguese. She wrote Aurora Leigh, her masterpiece. She gave birth to a son at forty-three. She fell in love with the Italian Risorgimento and wrote passionately about it.

The Florentines loved her back, when she died in 1861, the city lowered its flags.

She is buried in the English Cemetery on Piazzale Donatello, in a sarcophagus Robert designed by hand. It is a quiet, beautiful place, ten minutes on foot from the Duomo, that almost no tourist ever visits.

If your version of Italy includes the layers beneath the surface, the rooms where poems were written and revolutions were imagined and lives were rebuilt, we would love to show you our Florence.

Some places make you stop.Polignano a Mare is one of them.Perched dramatically on limestone cliffs above the Adriatic Se...
16/06/2026

Some places make you stop.

Polignano a Mare is one of them.

Perched dramatically on limestone cliffs above the Adriatic Sea, this small town in Puglia seems suspended between sky and water. Whitewashed streets wind through the historic center, balconies overlook endless blue horizons, and every corner feels like a scene from an Italian film.

Polignano is more than beautiful.

It’s the sound of waves crashing beneath ancient stone arches.
It’s a long lunch overlooking the sea.
It’s watching the sunset paint the cliffs in shades of gold and pink while life slows down around you.

This is the kind of place that reminds you why Italy captures hearts so easily.

Have you ever visited a destination that made you stop and simply take it all in?

Ph Credits: Attila Tercz | Unsplash

Portofino has fewer than four hundred permanent residents and some of the strictest building codes in Italy.No new const...
12/06/2026

Portofino has fewer than four hundred permanent residents and some of the strictest building codes in Italy.

No new construction since the 1930s. The colors of the houses are regulated by the municipality. The signage, the awnings, the height of every facade, all of it controlled.

Portofino does not happen to look like this. It looks like this because four hundred people have spent the better part of a century saying no.
No to the developer. No to the chain hotel. No to the extra floor, the wider road, the neon sign.

The result is a village that functions, essentially, the way a museum functions, except the collection is alive, and the curators are the fishermen's grandchildren.

Guy de Maupassant sailed into this harbor in 1889 and wrote that it was the most perfect crescent of sea and color he had encountered on the entire Mediterranean coast. It has not changed since.

We bring our travelers here by private boat from Santa Margherita Ligure in the late afternoon, after the last ferry has turned back. Dinner on the piazzetta when the day-trippers have gone. A walk up to Castello Brown after the shops close. The Portofino that the four hundred actually live in.

Ph Credits: Fer Padilla | Unsplash

You will not remember the airport.You will not remember the carousel, the sliding doors, the fluorescent arrivals hall. ...
05/06/2026

You will not remember the airport.

You will not remember the carousel, the sliding doors, the fluorescent arrivals hall.

What you will remember is walking out into the Italian air for the first time and noticing that it is warm in a way that feels personal, as if someone left a window open for you.

A man in a dark suit is holding a small card with your name on it. Handwritten. He takes your bags without asking. He says benvenuti and means it.

You sit in the back. The highway lasts forty minutes. You don't notice it.
What you notice is the moment it ends.

The road narrows. The guardrails disappear. And on either side of the car, without transition, Tuscany begins. A vineyard. A stone wall. An avenue of cypresses so tall and so evenly spaced they look like they were planted by someone who understood you would be driving through them four hundred years later.

The light is doing something you have seen in paintings but never believed. It falls across the hills at an angle that makes every single thing it touches look like it has been here for exactly the right amount of time.

The driver turns into a gravel lane. At the end: a stone gate, half-open. Beyond it, a house that has been standing in this valley since before your country existed.

Someone is waiting at the door with two glasses of prosecco and a smile that suggests they have been expecting you specifically.

Your bags are already inside. You have not carried a thing.

The trip has been real and you already understand that you will not be the same when you go home.

This is what we design.
https://viandandoluxurytravel.com/plan-your-trip/

Today is the second of June.In Italy, it is the Festa della Repubblica, the Republic Day. It is the most important civic...
02/06/2026

Today is the second of June.
In Italy, it is the Festa della Repubblica, the Republic Day. It is the most important civic holiday on the Italian calendar and most Americans have never heard of it. So allow us a quiet moment, from Florence, to share what happened on this day.

The year was 1946. The country was asked, by referendum, to choose: keep the king, or become a republic.

The vote was held on the second and third of June. Twelve million seven hundred thousand Italians voted for the republic. Ten million seven hundred thousand voted to keep the monarchy. The margin was decisive but not overwhelming, north of Rome, the republic won handily; in the south, the king kept his support. The Italy that emerged was, from its first day, a country still finding its agreement with itself.
But the more profound fact about that referendum is one that even many Italians forget to mention.

It was the first national vote in the history of Italy in which women cast a ballot.
For a country that had existed as a unified state since 1861, this was, to put it mildly, overdue. But it happened in a single day, on this day, alongside the birth of the republic itself.

Twenty-one women would be elected that summer to the Constituent Assembly, the body charged with drafting the Italian Constitution. They sat alongside 535 men. They argued for paragraphs. They wrote clauses on equality, on family, on dignity, on labor.

The Italy that most travelers experience today, with its women running great vineyards and Michelin restaurants, its nonne who insist that their granddaughters will go to university, its constitution that opens with the words Italy is a democratic republic founded on labor, was drafted, in part, by them.

Umberto II of Savoy, the last king of Italy, had reigned for thirty-four days. He left the country on the 13th of June 1946, took a flight to Lisbon, and never set foot in Italy again, not even in death. He died in Geneva in 1983, having spent thirty-seven years in exile, and was buried in a small abbey in the French Alps. Only in 2017, after a long campaign, were the remains of his wife Queen Marie José finally allowed back into Italy.

A republic, in other words, that was born with a king walking out and women walking in.

Every second of June, the Italian Air Force flies its acrobatic team, the Frecce Tricolori, the tricolor arrows, low over the Altare della Patria in Rome, leaving long trails of green, white, and red smoke across the sky above the Colosseum. The President of the Republic lays a wreath at the tomb of the Unknown Soldier. The military parade descends the Via dei Fori Imperiali. The whole thing lasts perhaps ninety minutes, and the city pauses for it.

It is, we always think, one of the most cinematic civic moments in Europe and one of the least known to travelers.

🇮🇹 Buona Festa della Repubblica.

There is a letter, written sometime around the year 100 of the common era, that we sometimes quote to travelers who ask ...
29/05/2026

There is a letter, written sometime around the year 100 of the common era, that we sometimes quote to travelers who ask us why we love Lake Como.

It was written by Pliny the Younger, a Roman lawyer, magistrate, and prolific correspondent, who happened to have grown up on the lake and never quite stopped going back.

The letter is addressed to his friend Caninius Rufus, who lived nearby, and in it Pliny describes the two villas he owns on the Como shore.

The first, he writes, sits high on a steep slope above the water. He calls it Tragedia, Tragedy, after the tall, elevated boots worn by actors playing tragic roles on the Greek stage. From its terraces, he says, one looks down upon the whole of the lake and the whole of one's ambitions.

The second sits at the water's edge. He calls it Comedia, Comedy, after the low slippers worn by actors in comic plays. From its windows, he writes, one can fish without leaving one's bed.

He moves between them, he explains to his friend, depending on the state of his mind.

Two thousand years before the modern world invented the word wellness, the most cultivated Romans of their generation were already using Lake Como to change internal registers, to step out of one self and into another.

This understanding of what Como is for has, remarkably, persisted across the centuries. The great villas that line the western shore today, Villa d'Este in Cernobbio, Villa Carlotta near Tremezzo, Villa Serbelloni at Bellagio, Villa del Balbianello on its tiny peninsula at Lenno, Villa Pliniana with its private waterfalls at Torno, were not, originally, built to impress.

They were built by the Milanese aristocracy of the late eighteenth and early nineteenth centuries as retreats for men exhausted by the world: by court politics, by industry, by the increasing noise of a Milan that, even then, was beginning to feel like too much city.

The gardens were designed to slow the pulse. The terraces were oriented to catch the southerly afternoon light. The boats were kept rigged and ready at the small private docks, so that one could be on the water within minutes of deciding one needed to be.

The composers came. Liszt wrote part of his Années de pèlerinage at Villa Melzi. Verdi spent summers nearby. Stendhal called Como the most beautiful place in the world, and he had been to quite a number of places. Later, Henry James, Hemingway, and, more recently, the long parade of Americans who arrive each summer hoping to see a famous neighbor across the water.

The point of Como, however, has never been the famous neighbors. The point of Como is what the place itself does to a person who arrives there exhausted.

This is why we are particular about how we design it. We will not put our travelers on the speedboat tours past the celebrity villas, a brief, frankly disappointing experience that misunderstands the entire spirit of the lake.

We will put you in a small wooden classic launch with a captain who has been on these waters since he was a boy, in the early morning before the wind picks up, with espresso in a thermos and the lake almost entirely to yourselves.

We will arrange a long private lunch on the terrace of one of the historic villas, the kind of lunch where the wine arrives without being ordered, and where the afternoon, when it comes, is not scheduled to be anywhere in particular.

We will leave the rest of the day deliberately empty.

This, in our experience, is when Como begins to do its actual work.

If your 2026 includes a stretch of slowing down, for an anniversary, a milestone, a return after many years, or simply because you have earned the right to a long quiet afternoon on a terrace, we would be honored to design it.

Ph Credits: Rick Govic | Unsplash

https://viandandoluxurytravel.com/plan-your-trip/

There is a paragraph in an essay John Steinbeck wrote in 1953 that we think about often.He had spent six weeks in Posita...
26/05/2026

There is a paragraph in an essay John Steinbeck wrote in 1953 that we think about often.

He had spent six weeks in Positano the previous summer, paying, by his own account, about two dollars a night for his room and Harper's Bazaar had asked him to write something about it.

The piece is short, two pages long, and the opening line has been quoted so many times it has nearly lost its meaning. "Positano bites deep. It is a dream place that isn't quite real when you are there and becomes beckoningly real after you have gone."

What is less often quoted is the rest of the essay, which is mostly about how desperately Steinbeck hoped the place would not be ruined.

He need not have worried, exactly, though not for the reasons he imagined.

Positano did become famous, Jackie Kennedy swam off the Spiaggia di Fornillo with photographers half a mile out at sea, Mick Jagger wrote part of an album in the hills above the village, Franco Zeffirelli kept a house here, Diane von Furstenberg still does but it did not stop being itself. It simply added layers.

Every generation of sophisticated travelers, from Steinbeck's onward, has arrived convinced they were the first to discover Positano and every generation has been a little bit right.

The Positano of the cruise ship day-trippers, the one most visitors now encounter, and which is, frankly, what most of our first-time travelers fear they will find, exists for about ten hours a day, between roughly eleven in the morning and nine at night.

It is loud, beautiful, crowded, and Instagrammed beyond reason.

The Positano of John Steinbeck is the one that begins after the last ferry has pulled away.

Around half past eight, the cruise ships and day boats blow their horns in the harbor below and turn back toward Sorrento or Capri. By nine, the streets that were impassable at noon have gone quiet. The lights of the houses begin to come on, one by one, climbing the cliff. The shopkeepers close their shutters. The waiters change shifts. And the village, for a few hours, every single night, exactly as it has for seventy years, becomes the village again.

This is the Positano we book for our travelers.

We have, by now, returned dozens of travelers to Positano who had visited it once before, in their thirties or forties, on a cruise stop or a day trip from Rome, and left thinking they had seen it. They had not.

If 2026 is the year you give yourself the right version of this place, not the one in the brochures, but the one Steinbeck wrote about, let's talk.

https://viandandoluxurytravel.com/

Ph Credits: Tom Robak | Unsplash

People often write to ask us, very gently, how it actually works.Here is the answer.You write to us. A sentence is enoug...
22/05/2026

People often write to ask us, very gently, how it actually works.
Here is the answer.

You write to us. A sentence is enough. "I have been thinking about Italy for ten years and don't know where to begin." Or "It's our 30th anniversary and we'd like to do it properly this time." Or, sometimes, simply: "I want to see the real Italy."

All three of these are perfect first messages. None of them require you to have a plan.

Within a day, you'll hear back from our team. We'll ask you three questions. Three, no more. They are the questions that, after years of doing this work, we have learned matter most. You'll be able to answer them in about ten minutes, from your kitchen, with a cup of coffee.

Then we go to work.

One week later, sometimes a little less, you'll receive a proposed itinerary. An actual journey, built specifically for you, with a reason behind every decision: why this hotel and not the one next door, why this private guide in Florence rather than the larger company, why we have put a quiet day in the middle of the second week rather than at the end.

Most of our travelers tell us, upon reading it for the first time, that it reads like a letter and that the version of Italy described in it is the one they had been quietly hoping for, without quite being able to name it.

From there, we refine. You tell us what to keep, what to change, what to push further. We adjust as many times as you'd like. When you're ready, we book everything: the hotels, the drivers, the private experiences, the table reservations at the restaurants that don't take online reservations, the boats, the after-hours museum access, the small things you didn't know to ask for.

We handle the calls. The reservations. The logistics. The language. The unexpected. The Italian holiday calendar. The strike that may happen on the third Tuesday. The driver who needs to be re-routed because of a parade in Lucca that wasn't announced until forty-eight hours before. All of it.

You handle the packing.

That, honestly, is the whole thing.

If Italy has been a quiet thought in the back of your mind for a while, the message that starts it can be as short as you like.

We read every one of them personally.
https://viandandoluxurytravel.com/plan-your-trip/

Indirizzo

Via Dell'Eremo 3
Bagno A Ripoli
50012

Orario di apertura

Lunedì 09:00 - 17:00
Martedì 09:30 - 17:00
Mercoledì 09:30 - 17:00
Giovedì 09:30 - 17:00
Venerdì 09:30 - 17:00

Telefono

+39055698337

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