22/11/2025
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Most paper packaging looks eco-friendly, but a hidden plastic coating keeps it from truly composting. is changing that ā crafting coatings, inks, and materials made from plant gums, seaweed, and agro-waste that perform like plastic but break down like nature. From wool-waste foams to plastic-free barrier boxes, theyāre proving that sustainable packaging can be both functional and compostable. Inside their Pune studio are workers like Sandhya, who joined the team with a 50% rise in income, weekly holidays, and steady hours. Today she assembles packaging, operates semi-automated machines, and receives her salary directly in her bank account. For her, this job is more than work. Itās dignity, stability, and a pathway out of informal labour. As part of , a collective impact initiative, Social Alpha is supporting start-ups like Go Do Good that are driving circularity while creating dignified livelihoods.