16/09/2014
RCF came into its present avatar in 1978, after the re-organisation of erstwhile FCI. From production oriented organization of the eighties to Market driven path of nineties, RCF has reached its pinnacle of its vision with a concept which revolves around the prosperity & growth of the farming community.
Rashtriya Chemicals & Fertilizers Limited believes that the progress of India’s agriculture depends upon farmer education. The educational programmes designed for farmers aim at all round development of knowledge, including soil health, the balanced use of nutrients and micronutrients, advanced agricultural technology, crop patterns, balancing chemical fertilizers with organic and bio-fertilizers, irrigation, subsidiary occupations etc.
RCF has been carrying out these activities on a sustained basis for the last four decades with a large portion of the publicity and promotions budget allocated for educational programmes. In Maharashtra, where RCF is the lead supplier, has yielded good results.
The Company’s marketing objectives flow from its corporate mission and include:
• To increase the total sales volume and market share particularly in the primary marketing zone of the Company.
• To provide extension and education services to the farmers to improve their agricultural productivity.
• To provide a wide range of agricultural inputs under one roof.
• Availability of wide range of quality Fertilizers Products including micronutrients, water soluble fertilizers, bio- fertilizers etc. both from indigenous and imported sources.
• To educate farmers and conduct such training programmes as may be necessary in respect of usage of fertilizers and render advice to farmers, at its two Training Institutes at Thal and Nagpur Involving experienced agricultural scientists and experts.
• To conduct soil testing services in any of its 12 static soil testing laboratories or Six state of the art mobile testing laboratories which also conduct Dealers’ & farmers training programmes in the field.
Product Portfolio
The Company’s fertilizer products include:
• Urea (manufactured and imported) widely known as “Ujjwala”
• NP/NPK complexes in 2 grades (15:15:15 and 20:20:0) marketed under the brand name “Suphala”
• Imported MOP
• Imported DAP
• Bio-fertilizer(liquid) (Biola)
• Micronutrient(liquid) (Microla)
• Water soluble fertilizer in drip & foliar grades (Sujala).
Keeping in mind the interest of the farming community RCF is producing & marketing fortified urea (neem coated urea) and Boronated Suphala 15:15:15. This two fortified product has been accepted by our farming community.
RCF is also marketing the following products :
• SSP
• Bentonite Sulphur
• Soil conditioner
• Imported water soluble fertilizers.
