21/10/2026
The truck was outside the DC. The delivery was still missed.
Imagine this:
Delivery slot: 09:30–10:00.
Truck arrives: 10:20.
The distribution centre asks the driver to rebook.
The goods have reached the right address, but they may now face another journey before they reach the shelves.
Many retail warehouses work to booked delivery windows. Arriving during opening hours does not automatically mean there is a bay, an unloading team or capacity to accept the load.
And timing is only part of it. An incorrect booking reference, missing purchase order details or pallets that do not meet the retailer’s requirements can also prevent acceptance.
That can mean waiting charges, redelivery costs and stock missing its planned replenishment cycle. For products due into a promotion, the delay can affect sales while the goods sit on a trailer.
Sending stock to a retailer? Give Hawthorn Logistics the delivery slot, booking reference and receiving instructions when arranging transport.
https://hawthornlogistics.ie/fmcg-retail?utm_source=facebook&utm_medium=organic_social&utm_campaign=2026-10-21_retail-delivery-windows&utm_content=facebook_truck-outside-dc