22/09/2023
Holiday Benefits
Holidays come in various forms, and people's willingness to spend increases during these periods. Different businesses will offer various promotions to attract customers and introduce holiday-specific products to stimulate shopping trends. In order to seize holiday business opportunities, online stores must follow three key tips:
1. Introduce promotional discounts
Consumers adjust their shopping behavior based on the discounts offered by stores. During festive holidays, consumers are more inclined to make holiday purchases due to various store promotions such as product samples, discount coupons, or commonly used free shipping in e-commerce.
2. Create a festive atmosphere
Holidays are often associated with rich cultural traditions and accumulated significance. They inherently bring consumer demands, such as the Easter or Christmas, which consumers strongly identify with. Additionally, people usually have holidays during these festive occasions and have some leisure time, making shopping a significant activity during holidays. Therefore, creating a festive atmosphere in stores, such as designing holiday-themed packaging, and leveraging existing holidays for large-scale promotional activities, can enhance consumers' purchasing power.
3. Increase online promotion efforts
Many advertisers and brands heavily promote during holiday periods. Even if they are not positioning themselves as the "cheapest" or "lowest priced" throughout the year, consumers eventually perceive holiday promotions as something they can't miss. With habitual thinking, when holidays approach, products that are needed or not needed tend to end up in the shopping cart. Utilizing social media for promotion allows products to be quickly presented to customers without spending a significant amount of time. Offering additional discounts can attract them to make purchases, and product evaluations can be quickly judged from user-generated content and consumer reviews.
How can BooknStore assist merchants?
When there is a surge in orders, store owners have to handle more and moreprocesses, and if they lack manpower, it can be exhausting. However, there's no need to worry anymore because BooknStore provides an all-in-one online store warehousing and logistics service, specifically designed to handle the post-order processing needs of online store merchants. Returns and shipments can be easily managed with just one click.
For more information about the services provided by , please visit www.booknstore.comor contact us via phone/WhatsApp at +65 6538 2003.
![[網店物流失誤 3]3) 缺少裝運/交付通知客戶實際上非常關心收到發貨或交貨通知。 發貨通知很快就收到了，這證明了網店的效率和客戶的放心。 送貨通知允許客人估計送貨時間並安排收貨。 相反，如果客戶沒有收到通知，如果他擔心，他會打電話給客服，...](https://img3.transplo.com/241/701/530595302417016.jpg)
![[網店物流失誤 2]如今，開一家網店並不難，但開店後很難做好經營。 網上商店的顧客很難找到，但他們也很容易失去。而網店物流問題是客戶流失的最常見原因網店，規模越大，物流失敗的機率就越高。結果往往會激怒客戶，丟失訂單，並影響網上商店的聲譽。B...](https://img3.transplo.com/350/489/519716543504892.jpg)
![[網店物流失誤 1]如今，開一家網店並不難，但開店後很難做好經營。 網上商店的顧客很難找到，但他們也很容易失去。而網店物流問題是客戶流失的最常見原因網店，規模越大，物流失敗的機率就越高。結果往往會激怒客戶，丟失訂單，並影響網上商店的聲譽。B...](https://img5.transplo.com/404/270/514338424042704.jpg)
![[馬來西亞電商熱潮持續的主要原因]馬來西亞網購市場在過去幾年發展迅速，當地統計局表示，2021年馬來西亞電子商務收入首次突破1萬億馬幣，較2020年增長近22%。馬來西亞數字經濟機構預計，2025年當地電商市場收入將達到1.5萬億馬幣。 當...](https://img4.transplo.com/354/505/485981563545057.jpg)
![[四個必知網購趨勢 四][網購趨勢四：將網店業務拓展到海外市場]在香港站穩腳跟後，許多網店開始準備進軍海外市場，尤其是消費力較强的東南亞國家。 根據Google研究報告，2025年東南亞六大網購市場的銷售額預計將達到1720億美元。香港許多...](https://img4.transplo.com/415/403/479891744154039.jpg)
![[四個必知網購趨勢 三][網購趨勢三：「直播帶貨」熱潮持續]由於疫情在香港的蔓延，根據網店平臺發佈的數據，截至2021中期，20%的受調查商家已經嘗試過網店直播的好處，而超過70%沒有嘗試過的商家計畫在年內嘗試直播。 在頻道方面，臉書是最常...](https://img5.transplo.com/681/166/1735532346811667.jpg)
![[四個必知網購趨勢 二][網購趨勢二：步入全通路銷售時代]雖然網上購物已經成為一種習慣，但由於香港獨特的便利性，消費者也依賴實體店購物，預計2022年將轉向全通路零售。許多電商企業已經開始通過所有通路在網上商店、實體店、社交媒體、移動應用程...](https://img3.transplo.com/710/345/1732614477103454.jpg)
