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victionary We celebrate graphics and creativity with brilliant book and packaging design. Keep yourself informed!

We are a dynamic team of designers and editors with our creative focus on branding, graphic arts and book design. Through viction:ary, we have proudly built up a stimulating catalogue that covers the fields of graphics, advertising, fashion, product and interior design since 2001.

*Free shipping applies to Hong Kong deliveries. Find out what our CITIx60 City Guide project features at ; and what to engage curious minds at . Please contact:
For general enquiries — [email protected];
For media enquiries — [email protected]; and
For potential editorial contribution — [email protected]

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Find viction:ary books here in Hong Kong:
• 誠品 Eslite — www.eslitecorp.com
• Kubrick — kubrick.com.hk
• Point To Life — 1F, Innocentre, 72 Tat Chee Avenue, Yau Yat Chuen
• Swindon Book Co Ltd. — www.swindonbooks.com
• Hong Kong Book Centre Ltd. — www.hongkongbookcentre.com
• Kelly & Walsh Ltd. — www.kellyandwalsh.com

Introducing the Mini Type in Use series. 🔠🔤Two compact companions to our Type in Use series have arrived: Mini Seri...
14/10/2026



Introducing the Mini Type in Use series. 🔠🔤
Two compact companions to our Type in Use series have arrived: Mini Serif in Use and Mini Sans in Use. Smaller in format but bigger on examples, they build on the type selections of the original volumes and put the focus on application, showing how serif and sans serif typefaces work across branding, editorial layouts, posters, and digital design.

Instead of technical breakdowns and font specifications, both books are image-led and continuously flowing, made for intuitive browsing. Pick one up, flip through, and see how type shifts across formats, scales, and uses. Collect them as a pair, or add them to your Type in Use shelf!

Available first at victionary.com.

Marie Muravski (𝑴𝒂𝒓𝒊𝒆 𝑴𝒖𝒓𝒂𝒗𝒔𝒌𝒊) creates moody, evocative scenes in a muted colour palette, capturing the feeling of c...
13/10/2026



Marie Muravski (𝑴𝒂𝒓𝒊𝒆 𝑴𝒖𝒓𝒂𝒗𝒔𝒌𝒊) creates moody, evocative scenes in a muted colour palette, capturing the feeling of comfortable solitude and the calm moments we find in nature. Her illustrations are quiet and unhurried, the kind of scenes you can step into and stay in for a while. 🌌

It’s a natural fit for Life Stills, a collection built around the beauty of slowing down and appreciating the small beauties of life. Available at victionary.com!

Between constant notifications, tight deadlines, and the daily commute, it’s easy to feel out of touch with the world a...
12/10/2026



Between constant notifications, tight deadlines, and the daily commute, it’s easy to feel out of touch with the world around us. 🚶

Life Stills is a small reminder to pause. Filled with artwork from around the world, its thoughtful colour palettes, compositions, and scenes calm the senses and celebrate the beauty of being still, and ever so ordinary. 🎐

Put your feet up and savour the serenity in Life Stills, available at victionary.com.

Tbilisi-based illustrator and designer Ana Miminoshvili Ana Miminoshvili brings her eye for detail to Insectile Inspi...
09/10/2026



Tbilisi-based illustrator and designer Ana Miminoshvili Ana Miminoshvili brings her eye for detail to Insectile Inspiration. After moving from agency work to freelancing, Ana has earned a Eurobest Young Creative Gold medal, a Webby Award, and a CommArts Excellence Award.

Her work is known for its meticulous colour palettes, considered lighting, and the interplay between flowing lines and geometric shapes. 🐞🐛🪲

Discover the rest of her work in Insectile Inspiration, available at victionary.com!

Every visual begins somewhere — a point, a line, a form. Dot Line Shape goes back to the basics, exploring how these t...
01/10/2026



Every visual begins somewhere — a point, a line, a form. Dot Line Shape goes back to the basics, exploring how these three fundamental elements, combined with principles like contrast, balance, rhythm, and white space, become the building blocks for endlessly inventive design and illustration.

A collection of projects that prove no matter how trends or platforms shift, these timeless components still offer designers and artists infinite ways to make an impact.

Available at victionary.com.

25/09/2026



Over 120 projects sit inside this collection, spanning branding, typography, packaging, and merchandise that all refuse to smooth themselves out. ⭕❌️

See it for yourself before it lands on your shelf — and get your copy first at victionary.com!

24/09/2026



A closer look at the work inside Perfectly Wrong. ⭕❌️

Where most poster design chases instant clarity, these pieces take the opposite approach. Clashing palettes, type that overlaps and interrupts itself, grids broken with clear intention rather than accident.

It’s a reminder that attention doesn’t always come from restraint. Sometimes it comes from friction — from a composition that refuses to resolve neatly, or a colour combination that shouldn’t work but somehow does.

Perfectly Wrong is available first at victionary.com.

What if “so bad it’s good” was the whole point? ⭕❌️There’s a fine line between ugly and iconic and Perfectly Wrong li...
23/09/2026



What if “so bad it’s good” was the whole point? ⭕❌️

There’s a fine line between ugly and iconic and Perfectly Wrong lives right on it. Think clashing colours, naive + kitsch design references, and visual choices that shouldn’t work on paper but somehow do. Not polished. Not conventional. Just unapologetically, intentionally itself.

With over 120 projects inside spanning branding, typography, packaging, and merchandise, the book makes a case for design that skips “refined” entirely and goes straight for memorable.

Cheesy or plain iconic? You decide 👇❓

Perfectly Wrong is available first at victionary.com.

❌️Perfectly Wrong was designed around a simple question: who gets to decide what “perfect” looks like? ⭕❌️The cover ...
22/09/2026

❌️

Perfectly Wrong was designed around a simple question: who gets to decide what “perfect” looks like? ⭕❌️

The cover holds the answer in two shapes — an O for perfect, an X for wrong — printed in fluorescent colour with a holographic foil finish across the title and edges, catching the light differently with every angle.

Perfectly Wrong is set in Visual by AllCaps aLLcAPS and Suisse Int’l by Swiss Typefaces Swiss Typefaces - get your copy now at victionary.com!

❌️We live in an era of over-polished design where edges are smoothed over, algorithms reward sameness, and “professi...
21/09/2026

❌️

We live in an era of over-polished design where edges are smoothed over, algorithms reward sameness, and “professional” has come to mean interchangeable. Perfectly Wrong pushes back against that flattening.

Inside, you’ll find branding that leans into asymmetry instead of hiding it, typography that breaks its own rules mid-sentence, packaging with visible seams and personality, and more.. With more than 120 projects featured, the collection spans a huge range of styles, industries, and approaches — united by a shared refusal to conform. 💥

Take a look through and discover Perfectly Wrong — available first at victionary.com!

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Room 7C, Seabright Plaza, 9-23 Shell Street, North Point
Hong Kong

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