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Aviation Collective HK We filter the noise, so you can find your rhythm. Navigate the Moment with us. Ultimately, to inspire how people move through the world.

Aviation Collective HK is an aviation-centric travel lifestyle media brand focused on bringing clarity to travel. Guided by the belief that aviation is a lens through which people discover the world, we aim to elevate how travel is understood and experienced. For general enquiries, please contact us at [email protected]. For business and media enquiries, collaboration requests, and event invitations, please get in touch with our External Affairs and Communications team at [email protected].

有時候,家,在抵達之前,已經能夠真切感受到。對幾代離開香港、到外地生活、留學或旅行的港人而言,在異國機場遠遠看見那熟悉的「翹首振翅」,意義早已超越一個航空標誌。那就是家。離開數星期,或經歷一段跨越時區的漫長旅程後,在陌生的機場遠遠看見那個熟...
24/09/2026

有時候,家,在抵達之前,已經能夠真切感受到。

對幾代離開香港、到外地生活、留學或旅行的港人而言,在異國機場遠遠看見那熟悉的「翹首振翅」,意義早已超越一個航空標誌。

那就是家。

離開數星期,或經歷一段跨越時區的漫長旅程後,在陌生的機場遠遠看見那個熟悉的標誌,整段旅程的感覺,也彷彿在那一刻變得不同。停在閘口的飛機、櫃檯前熟悉的制服身影、艙門打開時迎來的第一句問候。

明明還相隔數千公里,家,卻彷彿近了一點。

而每當回家的路變得不再那麼簡單,這份感覺,也有了另一重意義。

當熟悉的回家路不再如此直接,翹首振翅所代表的,也不再只是旅程的下一程。那架停在閘口的飛機,是一個熟悉的存在,在最想回家的時候,讓人知道,回家的方向還在。

一間航空公司,就是這樣融入一座城市的生活。

不只是因為它連接多少目的地、擁有多大的航網,更因為人們會把多少時刻與記憶,與它連結在一起。離開與重逢、漫長旅程與熟悉的抵達,以及身在遠方時,忽然看見一樣來自家的熟悉事物,那份熟悉,不言而喻。

對幾代港人而言,翹首振翅早已成為這份感覺的一部分。

因為有時候,家並不是你已經抵達的地方。

而是當你看見回家的方向,家,便已經近了一點。

Home is often felt long before it is reached.

For generations of Hong Kong people living, studying or travelling abroad, catching sight of the familiar Brushwing at an airport far from home has meant more than an airline logo.

It meant home.

After weeks away or a long journey across time zones, seeing that familiar symbol from across a foreign terminal could change the feeling of the journey. The aircraft waiting at the gate. The familiar uniforms at the check-in counter. The first greeting as the cabin door opens.

You could still be thousands of kilometres away, but somehow, home felt closer.

And whenever the journey home became more complicated, that feeling took on another meaning.

When the usual way home was no longer so straightforward, the Brushwing could carry a different kind of reassurance. An aircraft waiting at the gate was no longer simply the next part of a journey. It was a familiar presence, a reminder of home when getting there mattered most.

This is how an airline becomes woven into the fabric of a city.

Not simply through the destinations it connects, or the scale of its network, but through the moments and memories people attach to it. Through departures and reunions, long journeys and familiar arrivals, and the quiet recognition that comes when something from home appears unexpectedly far away.

For generations of Hong Kong people, the Brushwing has been part of that feeling.

Because sometimes, home is not the place you have reached.

It is the feeling that begins when you see the way back.

#同心飛躍八十年

八十年前,一架飛機、兩名機師,寫下了國泰的第一頁。八十年間,國泰一路走到今天,走過時代變遷,也見證香港一代又一代人的遠行與歸來。從載着香港走向世界的飛機,到迎接一代又一代港人回家的熟悉「翹首振翅」,國泰的故事,早已與香港的故事交織在一起。今...
24/09/2026

八十年前,一架飛機、兩名機師,寫下了國泰的第一頁。

八十年間,國泰一路走到今天,走過時代變遷,也見證香港一代又一代人的遠行與歸來。

從載着香港走向世界的飛機,到迎接一代又一代港人回家的熟悉「翹首振翅」,國泰的故事,早已與香港的故事交織在一起。

今天,我們慶祝這段走過八十年的旅程。

國泰生日快樂。同心飛躍八十年。

80 years ago, a young airline began with a single aircraft and two pilots.

Since then, Cathay has grown alongside Hong Kong, through changing times, changing skies and generations of journeys.

From the aircraft that carried Hong Kong into the world, to the familiar Brushwing that has welcomed generations home, its story has become part of the city’s own.

Today, we celebrate eight decades of that journey.

Happy Cathay Day. 80 Years Together.

#同心飛躍八十年

八十年,可以走過漫長的路。1946年,國泰由一架改裝貨機和兩名機師起步。八十年間,從螺旋槳飛機到噴射客機,從區域航線到遍及世界的航網,再從啟德到赤鱲角,國泰一路走來,也見證着香港的變化。但一段八十年的旅程,從來不會一帆風順。經濟起伏、環境轉...
24/09/2026

八十年,可以走過漫長的路。

1946年,國泰由一架改裝貨機和兩名機師起步。八十年間,從螺旋槳飛機到噴射客機,從區域航線到遍及世界的航網,再從啟德到赤鱲角,國泰一路走來,也見證着香港的變化。

但一段八十年的旅程,從來不會一帆風順。

經濟起伏、環境轉變,以及一次又一次始料不及的變故,都曾改變前路。每一次,國泰都要重新適應一個正在變化的世界。

疫情帶來的衝擊,更是前所未有。最嚴峻的時候,客運量下跌99%。76架飛機被送往澳洲愛麗絲泉長期停泊,機組人員累計隔離夜數,相當於約200年。

有一段時間,問題甚至只剩下一個:要怎樣才能繼續飛下去。

然而,韌性從來不只是捱過一場危機。

真正的韌性,是在世界已經改變之後,仍然重新出發。重建航網、更新機隊、重新思考客艙與服務,也為下一程重新作好準備。

而這些努力,也一點一點換來了今天的成果。

航網已經重建,新機隊與新客艙陸續投入服務,顧客體驗持續演變,國泰亦重新放眼更長遠的未來。走過重重變局,今天的國泰,不只是回到從前,而是在新的起點上,為下一程建立更穩健的基礎。

八十年後,改變的從來不只是飛機、航線和客艙。

世界在變,香港在變,旅程也在變。

而有些故事,正是在一次又一次的變化之中,繼續寫下去。

同心飛躍八十年。

80 years can take you a long way.

In 1946, Cathay Pacific began with a single converted cargo aircraft and two pilots. From propellers to jets, from regional routes to a growing global network, and from Kai Tak to Chek Lap Kok, its story has evolved alongside Hong Kong itself.

But an eighty-year journey is never entirely smooth.
Economic shifts, changing circumstances and unexpected disruptions have repeatedly altered the course ahead. Each time, Cathay has had to adapt to a changing world.

The pandemic brought that challenge to an unprecedented scale. At its height, passenger traffic fell by 99 per cent. Seventy-six aircraft were sent to Alice Springs for long-term storage, while flight crews spent a combined total equivalent to around 200 years in quarantine.

For a time, the question was simply how to keep moving at all.

Yet resilience is not simply about surviving a crisis. It is about rebuilding, adapting and finding a way forward when the world around you has changed.

And the effort paid off. The network has been rebuilt, new aircraft and cabins are entering service, the customer experience continues to evolve, and Cathay is once again investing for the long term. What emerged was not simply the Cathay that was there before, but a stronger foundation for what comes next.

Eighty years on, the aircraft, routes and cabins have changed. The world has changed. Hong Kong has changed. The way we travel has changed.

Like the city it calls home, Cathay keeps moving forward.

80 Years Together.

#同心飛躍八十年

國泰航空於今年 Skytrax 全球航空公司大獎中維持全球第三位,並同時獲得「全球最佳機艙服務員」及「全球最佳頭等貴賓室」等六項殊榮,包括四項亞洲區獎項。今年由新加坡航空登上榜首,卡塔爾航空排名第二。國泰連續第二年躋身全球三甲。Cathay...
18/09/2026

國泰航空於今年 Skytrax 全球航空公司大獎中維持全球第三位,並同時獲得「全球最佳機艙服務員」及「全球最佳頭等貴賓室」等六項殊榮,包括四項亞洲區獎項。
今年由新加坡航空登上榜首,卡塔爾航空排名第二。國泰連續第二年躋身全球三甲。

Cathay Pacific retains its position as the World’s No. 3 Airline in the 2026 World Airline Awards, alongside the World's Best Airline Cabin Crew, Best First Class Airline Lounge and four other regional awards.

Singapore Airlines takes the top spot this year, with Qatar Airways in second. Cathay remains third, marking a second consecutive year in the global top three.

國泰集團2026年八月客運概況Cathay Group Aug 2026 Travel Update• 集團8月份客運業務表現良好,主要受暑期後半段旅遊需求帶動• 休閒旅遊需求穩健,短途航線表現理想• 前往北美及英國的留學生客流於8月底顯著...
17/09/2026

國泰集團2026年八月客運概況
Cathay Group Aug 2026 Travel Update

• 集團8月份客運業務表現良好,主要受暑期後半段旅遊需求帶動
• 休閒旅遊需求穩健,短途航線表現理想
• 前往北美及英國的留學生客流於8月底顯著增加。
• 預料9月客運需求相對淡靜
• 香港快運新無錫直航服務廣受顧客歡迎

📊 客運量 Traffic Figures

• 載客量 Passengers carried: 3,623,560 (▲4.0% YoY)
• 需求 Demand (RPK): 12,994,127 (▲3.7% YoY)
• 運力 Capacity (ASK): 14,963,924 (▲3.4% YoY)
• 載客率 Load Factor: 86.8% (▲0.3% YoY)

Check the dashboard for the latest updates via the link in bio.

大韓航空將於 9 月 15 日起,於指定航班推出免費 Starlink 高速網絡,成為東亞首家引入該衛星技術的全服務航空公司。乘客可於萬呎高空無縫串流影音、參與線上遊戲及處理雲端工作,而語音及視像通話則受到限制。服務率先配備於三架 A350...
14/09/2026

大韓航空將於 9 月 15 日起,於指定航班推出免費 Starlink 高速網絡,成為東亞首家引入該衛星技術的全服務航空公司。

乘客可於萬呎高空無縫串流影音、參與線上遊戲及處理雲端工作,而語音及視像通話則受到限制。

服務率先配備於三架 A350-900及一架波音777-300ER 客機,並計劃在 2027 年底前擴展至全線機隊。

惟服務供應情況須視乎當地監管批准及網絡覆蓋範圍而定,航機目前飛越中國內地等空域時將無法提供服務。

Korean Air will begin offering complimentary high-speed Starlink Wi-Fi on selected flights from 15 September, making it the first full-service airline in East Asia to offer high-speed Starlink satellite Wi-Fi.

Passengers will be able to stream, work, game and access cloud-based applications in the air, while voice and video calls are restricted.

Initially available across three Airbus A350-900s and one Boeing 777-300ER, the rollout will progressively expand across Korean Air’s fleet through 2027. However, availability varies by local regulatory approval and service coverage, with service currently unavailable when overflying airspaces such as the Chinese Mainland.

國泰航空將於明年1月9日開辦香港直飛哈薩克阿拉木圖航線,由設有可平躺商務客艙A330執飛,航程大概7小時Cathay Pacific will begin operating direct flights between Hong Kong...
20/08/2026

國泰航空將於明年1月9日開辦香港直飛哈薩克阿拉木圖航線,由設有可平躺商務客艙A330執飛,航程大概7小時

Cathay Pacific will begin operating direct flights between Hong Kong and Almaty from 9 January next year. The route will be operated by an Airbus A330 featuring lie-flat Business Class seats, with a flight time of approximately seven hours.

• 去程 to ALA CX681: 4:25pm - 8:30pm
• 回程 to HKG CX680: 9:50pm - 7:00am (+1)

國泰集團2026年七月客運概況Cathay Group Jul 2026 Travel Update上半月,留學生及探親訪友等長途航線顧客持續帶動需求。踏入 7 月下旬暑假開始,休閒旅遊需求增加,當中香港快運的泰國及內地航線亦深受歡迎。集團...
19/08/2026

國泰集團2026年七月客運概況
Cathay Group Jul 2026 Travel Update

上半月,留學生及探親訪友等長途航線顧客持續帶動需求。

踏入 7 月下旬暑假開始,休閒旅遊需求增加,當中香港快運的泰國及內地航線亦深受歡迎。

集團暑期客運需求預料持續殷切。另外,本地顧客對「80周年飛躍賞」推廣活動反應良好。

📊 客運量 Traffic Figures

• 載客量 Passengers carried: 3,471,763 (▲9.3% YoY)
• 需求 Demand (RPK): 12,619,414 (▲7.3% YoY)
• 運力 Capacity (ASK): 14,620,833 (▲5.4% YoY)
• 載客率 Load Factor: 86.3% (▲1.9% YoY)

全新區域旅程即將啟航。國泰航空推出全新 A330-300 區域客艙體驗,涵蓋商務客艙及經濟客艙,並將於年尾開始陸續於指定客機投入服務。全新爾逸商務艙(Aria Studio) 以旅客體驗為依歸,配備可直達走道的全平躺睡床、更寬闊的肩部空間,...
01/08/2026

全新區域旅程即將啟航。

國泰航空推出全新 A330-300 區域客艙體驗,涵蓋商務客艙及經濟客艙,並將於年尾開始陸續於指定客機投入服務。

全新爾逸商務艙(Aria Studio) 以旅客體驗為依歸,配備可直達走道的全平躺睡床、更寬闊的肩部空間,以及多個貼心收納設計。座位外壁及中央座位之間均設有私隱設計,進一步提升個人空間。

經濟客艙配備重新設計的座椅、更大的13.3吋個人螢幕,以及經過改善的收納空間,為區域旅程帶來更舒適的體驗。

機上 4K 超高清個人螢幕配備藍牙音訊串流功能,讓每一段旅程都能享受更沉浸的機上娛樂體驗。

A new chapter of regional travel is about to begin.

Cathay Pacific has unveiled its all-new regional experience onboard selected Airbus A330-300 aircraft, debuting its newly designed cabins across both Business and Economy from the end of this year.

The all-new Aria Studio has been designed around the passenger experience, featuring lie-flat beds with direct aisle access, expanded shoulder space and thoughtfully placed storage, every detail has been crafted for greater comfort.

Suite walls and privacy dividers between centre suites further enhance personal space.

The Economy cabin introduces newly designed seats, larger 13.3-inch entertainment screens and improved storage, creating a more comfortable experience for regional journeys.

Across both cabins, 4K ultra-high-definition screens with Bluetooth audio streaming deliver a more immersive inflight entertainment experience.

國泰集團2026年六月客運概況Cathay Group Jun 2026 Travel Update• 中東局勢帶動轉機客流• 端午節長周末假期推動多個短途目的地外遊需求• 6月下旬,留學生返港,支持長途客運需求• 商務及高端休閒旅遊令前艙...
22/07/2026

國泰集團2026年六月客運概況
Cathay Group Jun 2026 Travel Update

• 中東局勢帶動轉機客流

• 端午節長周末假期推動多個短途目的地外遊需求

• 6月下旬,留學生返港,支持長途客運需求

• 商務及高端休閒旅遊令前艙(頭等/商務艙)需求保持殷切

暑期旅遊旺季前景保持樂觀,特別是長途航線的表現。同時,短途目的地(尤其內地及東北亞)深受旅客歡迎;香港快運預訂亦較去年同期為佳

📊 客運量 Traffic Figures

• 載客量 Passengers carried: 3,143,362
• 需求 Demand (RPK): 11,705,393
• 運力 Capacity (ASK): 13,577,518
• 載客率 Load Factor: 86.2%

另外,受惠於國泰航空及國泰貨運持續穩健的需求、香港快運表現改善,以及聯屬公司帶來較佳的盈利貢獻(包括出售國航股權所錄得的14億非經常性收益),今年上半年,集團將錄得約港幣60至65億元利潤,按年升約 62% 至 76%。

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