MPA Creative is the fruition of the original Motoring Press Agency established by Jonathan Gill and Jeremy Clarkson back in the Eighties. Set up to provide motoring editorial to the spiralling number of regional newspapers, MPA quickly evolved into one of the UK’s leading news agencies covering the fast moving worlds of both automotive and motor sport. MPA Creative’s skills set includes:
- Brand c
reation, brand activation, strategic consultancy, sponsorship
activation
- Extensive regional, nationwide and international databases and
knowledge of effective distribution networks
- Media relations: editorial; press releases; copywriting; advertorials; sub-editing; newsletter content
- Website and multimedia solutions
- Social media exploitation
- Graphic design, collateral production
- Widespread photographic contacts, photo shoots, PR stunts, art
direction
- Event management and co-ordination, media days, hospitality
- Delivery of VNRs, SMS, podcasts, marketing toolkits for stakeholders
- Event promotion, management of TV, radio and print advertising
campaigns, establishment of promotional competitions