SETAG Yachts

SETAG Yachts The world’s leading design & refit specialists - redefining yachts through our bespoke expertise.

We believe that true luxury lies in the value of craftsmanship, which is why our reputation is founded on serious talent – a dedicated design and engineering resource that represents the best expertise in the business, with over 200 years of combined experience working on the world’s finest motor yachts – ranging from 30 to 150 feet. Our aim is to ensure your yacht reflects your own taste and personality: luxury redefined, refitted and remastered…by the original artists.

Tailored to every detail.At SETAG, every project begins with collaboration. Our design team works closely with owners to...
02/09/2026

Tailored to every detail.

At SETAG, every project begins with collaboration. Our design team works closely with owners to develop a distinctive visual identity, carefully translating it through layouts, materials, textures, and finishing touches that bring the entire space together.

As you can see with this bespoke transformation of a Princess 42, it's this attention to detail that elevates a yacht from impressive to truly exceptional.

Because true luxury is found in the details.

Discover the full project here: https://setagyachts.com/case-studies/princess-42-2008/

Having previously worked on this Princess 61, we're pleased to welcome her back to SETAG for another bespoke upgrade. Th...
28/08/2026

Having previously worked on this Princess 61, we're pleased to welcome her back to SETAG for another bespoke upgrade. This time, we've completed a Sleipner Fins installation to enhance comfort and performance on the water.

Take a look behind the scenes at the installation process.

Explore the Phase 2 case study - https://setagyachts.com/case-studies/princess-61-2004-phase-2/

Princess Yachts will always hold a special place within our team. Many of our colleagues began their careers at Princess...
27/08/2026

Princess Yachts will always hold a special place within our team. Many of our colleagues began their careers at Princess, helping to design, engineer and build some of the world’s most respected yachts before going on to forge successful careers across the marine industry.

Today, that expertise comes full circle. Who better to refit and transform a Princess than the people who helped create them in the first place?

Combining decades of Princess heritage with SETAG’s innovative approach to yacht refurbishment, we’ve transformed pre-owned Princess yachts across the UK and internationally into bespoke vessels tailored to their owners’ lifestyles.

Discover our Princess Yacht case studies for inspiration: https://setagyachts.com/princess-yachts/

25/08/2026

Work in progress on a Princess 42

The sun is shining on the team as they work at our HQ in Plymouth with 4 projects in refit, along with projects in Spain...
21/08/2026

The sun is shining on the team as they work at our HQ in Plymouth with 4 projects in refit, along with projects in Spain and Dubai ☀️

Your yacht. Your vision.A well-executed refit is about far more than updating finishes. It's about transforming your yac...
20/08/2026

Your yacht. Your vision.

A well-executed refit is about far more than updating finishes. It's about transforming your yacht into a true home from home.

Discover more answers to our frequently asked questions: https://setagyachts.com/faqs/

Sunseeker Predator 57 - The Galley as the Heart of the Transformation.As part of this refit, the original Galley/Dinette...
18/08/2026

Sunseeker Predator 57 - The Galley as the Heart of the Transformation.

As part of this refit, the original Galley/Dinette layout was reworked to expand the kitchen footprint, by removing the surplus seating and TV in the Dinette area and creating new cabinetry – to house additional refrigeration, integrated dishwasher installation, worktops and bespoke storage solutions. This area now functions as a true central living space, reinforcing the yacht’s shift toward a more residential, lifestyle-led interior.

Swipe to see the Before's of each area.

It is with great sadness that we share the passing of David King, founder of Princess Yachts. For Chris, and for so many...
11/08/2026

It is with great sadness that we share the passing of David King, founder of Princess Yachts.

For Chris, and for so many within the Princess family, David was far more than a pioneer of the yachting industry. He was a mentor, a leader, and a dear friend.

Chris had the privilege of working alongside David for many years, learning from his experience, his knowledge of the industry and the way he approached business and leadership. David taught Chris so much throughout those years - lessons that have stayed with him throughout his career and continue to shape the way he works today.

David leaves an extraordinary legacy. His influence can be seen not only in the Princess Yachts of today, but in the many people he inspired, supported and mentored throughout his remarkable career.

We feel incredibly fortunate to have known him and to have shared so many years of friendship, work and memories.

Our deepest condolences are with David’s family, friends and everyone who had the privilege of knowing him.

Rest in peace, David. You will be deeply missed.

10/08/2026

Sunseeker Manhattan 66 ready to launch with her fins

From dated to distinctive.This Princess 72, 2014, is a flagship transformation that exemplifies the craftsmanship, atten...
10/08/2026

From dated to distinctive.

This Princess 72, 2014, is a flagship transformation that exemplifies the craftsmanship, attention to detail, and lasting quality that define every SETAG transformation, demonstrating what’s possible as an alternative to buying new.

Working closely with the owner, we completely stripped the interior back and reimagined every space to create a yacht that felt more contemporary, more functional and entirely personal to them.

The result is a yacht that feels truly unique, and this September, you'll have the opportunity to see it for yourself at Southampton Boat Show.

Read the full case study: https://setagyachts.com/case-studies/princess-72-2014/

Address

Plymouth

Telephone

+441752648618

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