Direct Selling Association UK

09/10/2026

Amway Europe has participated in a German TV Welt der Wunder Documentary.

What if living longer was only part of the story?

This question is at the heart of a new documentary produced by Welt der Wunder, exploring the science of healthspan and the role of nutrition, research, and innovation in supporting long-term wellbeing. Amway is featured as a case study, showing how scientific knowledge, botanical research, and transparency can be translated into practical approaches to wellbeing.

The documentary takes viewers behind the scenes, from organic farms and botanical research to product development, quality control, and ingredient transparency. It offers a closer look at the research, expertise, and processes behind Amway’s approach to nutrition and wellbeing.

The documentary features interviews with Ahmed Shehata, ESAN Chief Marketing Officer, Kristi Pelc, Vice President Global Research & Development, Lindsay Pott, Senior Manager, Brand Transparency Efforts & PR, and Olivera Zajelac, Amway Nutrition Trainer. Together, they share perspectives on nutrition, botanical science, innovation, and transparency and how these areas contribute to a holistic approach to wellbeing.

Transparency is a key theme throughout the documentary. It showcases how Amway's Tracing Tool provides visibility into the journey of ingredients from sourcing to manufacturing. Combined with insights into emerging research on plant compounds and the microbiome, the film explores the role of science, transparency, and informed choices in long-term wellbeing.

The documentary premiered on 26 September at 8:00 p.m. on Welt der Wunder TV.

It’s publicly accessible here: https://www.youtube.com/watch?v=h1lpAg9_dz4

English dubbing is available through the audio tracks.

11/09/2026

The i has published an article in their "How I Manage My Money" series featuring an independent Direct Seller, Armel Figueiredo, from Genistar.

The article is a very positive piece for the industry with strong messaging around flexibility, being your own boss and the importance of Direct Selling Association membership.

You can read the article here, but please be aware that a paywall is in place:

https://inews.co.uk/inews-lifestyle/money/saving-and-banking/how-i-manage-my-money-direct-seller-4000-4747212

09/09/2026

The Daily Mirror has published a half-page article sharing the story of Nicola White, a Direct Seller from Usborne Community Partnerships.

As well as a range of key messages, including flexible earning, escaping the 9 - 5, and positive earnings enabling spending on "extras" such as holidays and a house deposit, the piece also features our ’Top Tips to Get Started’.

You can read the article here:https://dsa.org.uk/wp-content/uploads/2026/09/The-Mirror-09.09.26.pdf

28/08/2026

As AI transforms retail, what cannot be automated becomes the ultimate competitive advantage.

In her latest feature for Direct Selling News, our Director General, Susannah Schofield OBE, explores why the future of retail belongs to genuine human connection.

While artificial intelligence delivers speed, scale, and algorithm-driven recommendations, it cannot replicate empathy, trust, or the power of authentic storytelling. In a world increasingly saturated with synthetic content, direct selling’s relationship-first model is more relevant than ever.

📖 Read the full article below to discover how our channel is uniquely positioned to lead the next era of retail:

https://www.directsellingnews.com/2026/08/27/the-human-advantage-2/

Retail has spent years pursuing greater efficiency. Artificial intelligence is accelerating that transformation by making shopping faster, more personalized and increasingly automated. Yet as those capabilities become available to everyone, they become less distinctive. When every retailer has acces...

27/08/2026

We were immensely proud to learn that our former Direct Selling Association Chair, Ayo Olaseinde, was inducted into Saladmaster's Hall of Fame in recognition of his many accomplishments in his direct selling career, which began in 1982. Congratulations Ayo! 👏🏼

14/08/2026

Dreaming of starting a business, but worried about high overheads?

Direct selling offers a low-risk gateway to entrepreneurship. With no need for physical storefronts, commercial leases, or massive upfront inventory, independent sellers can focus on what matters most: building connections and sharing products they love.

Discover how accessible starting a micro-business can be at our website: https://dsa.org.uk

12/08/2026

You don't need a business degree to start direct selling! 💡

One of the biggest perks of joining a Direct Selling Association member company is the continuous learning. From digital marketing and customer service to product knowledge and confidence-building, direct selling provides hands-on skill development every step of the way.

Ready to grow your skill set on your own terms? Check out our members and find the perfect match for you: https://dsa.org.uk/member-directory/

10/08/2026

Elevate Your Social Media Strategy in 2026! 🚀

Social media marketing is evolving, and generic sales pitches just don't cut it anymore. Today’s shoppers want genuine human connection, simple video content, and real value.

We’ve just launched our brand-new guide: Social Media Marketing: A Simple Guide for Independent Direct Sellers in our Social Selling Academy 📚✨

To access the free guide and downloadable workbook today, visit https://www.dsasocialsellingacademy.com/post/social-media-marketing-in-2026-a-simple-guide-for-independent-direct-sellers 📲

07/08/2026

📱 Direct selling is no longer restricted to traditional channels; independent sellers leverage digital platforms, social media, and personal e-commerce links to reach modern shoppers wherever they are.

Read about the evolution of direct selling on our website - link in bio.

05/08/2026

The Direct Selling Association UK works continuously to advocate for independent sellers, liaise with regulatory bodies, and ensure our industry maintains the highest standards of trust and integrity.

Learn about our history and mission at https://dsa.org.uk