Snug Theory

Snug Theory At Snug Theory, our aim is to design sustainable baby gear that is both simple and stylish.

We understand designing at a higher quality, creates higher performance and more durable products that will last for many active years. By reducing the total amount of materials used over time, we can substantially reduce the amount of energy used to manufacture these products. Our designs are also created with the Parenthlete™ lifestyle in mind. Through designing high quality products to inspire an active family lifestyle we can help create a brighter and healthier future.

We have been working tirelessly over the last couple months rebranding and adding new products. Watch this space as we l...
18/09/2020

We have been working tirelessly over the last couple months rebranding and adding new products. Watch this space as we launch soon!

Rebranding so Stay tuned for an exciting new phase of Snug Theory!
18/08/2020

Rebranding so Stay tuned for an exciting new phase of Snug Theory!

Newborns are so sweet! 😍😍
15/08/2020

Newborns are so sweet! 😍😍

Gorgeous little baby dreaming away... ☁️ 💤 💕
13/08/2020

Gorgeous little baby dreaming away... ☁️ 💤 💕

Baby, toddler, and big kid NESTS 🌈
12/08/2020

Baby, toddler, and big kid NESTS 🌈

Sid you know that our nests can be made in 3 different sizes? The baby nest is suitable for up to 2 years, the toddler n...
12/08/2020

Sid you know that our nests can be made in 3 different sizes? The baby nest is suitable for up to 2 years, the toddler nest is suitable until 5 years, and the Big kid nest is suitable for up to 10 year olds. All our nests are handmade with genuine Harris Tweed and filled with 100% British wool. They are truly beautiful, one of a kind timeless pieces.

Finishing off this super cool space themed big kid nest with these cuties as my view. 🇬🇧
12/08/2020

Finishing off this super cool space themed big kid nest with these cuties as my view. 🇬🇧

Super cute ocean friends baby nest paired with light blue Harris Tweed. Cutest combination! 🐳 🐢 👶
11/08/2020

Super cute ocean friends baby nest paired with light blue Harris Tweed. Cutest combination! 🐳 🐢 👶

Good morning friends! Haven’t posted in a few days as have been busy making nests and my crazy life with 4 munchkins and...
11/08/2020

Good morning friends! Haven’t posted in a few days as have been busy making nests and my crazy life with 4 munchkins and a furry one! What’s the first thing you do when you get up? I make my bed. I don’t recall being so OCD when I was a kid, but somehow becoming a mother does this to many of us. My goal is to one day ‘let it go’ and set the mess free! 🤣

We had a lovely day out in Shere paddling in the river to keep cool. When we got home I made a watermelon salsa to have ...
08/08/2020

We had a lovely day out in Shere paddling in the river to keep cool. When we got home I made a watermelon salsa to have with our tacos. Delicious and easy dinner on a hot summer evening. 😋

Happy Saturday! It’s going to be another scorching hot day. Enjoying the cool morning breeze before the heat wave hits u...
08/08/2020

Happy Saturday! It’s going to be another scorching hot day. Enjoying the cool morning breeze before the heat wave hits us again.

What a way to start the weekend! Although being from the west coast and a devoted sun worshiper...today’s heat wave was ...
07/08/2020

What a way to start the weekend! Although being from the west coast and a devoted sun worshiper...today’s heat wave was melting me!

Address

London

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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