18/09/2016
Trident Yacht Alliance (TYA) is the yachting industry’s first international organization to offer a comprehensive selection of multi-brand, dealer-approved yachts from 40 feet to 40 meters for sale and charter. TYA is powered by EKKA Yachts, MennYacht and Ventura Yachts - three of Ferretti Group's most successful dealers with more than 30 years of dealership presence and experience - combined sales over the past three years of these founding members have totaled more than 110 yachts at around EUR 92 million.
EKKA Yachts was the first ever dealer to represent the Ferretti brand internationally and has celebrated more than 30 years of continuous collaboration. MennYacht Group is Ferretti’s exclusive dealer in Central and Eastern Europe, with more than 20 years of unbroken experience. Ventura Yachts, together with Ventura UK, is also one of Europe’s largest distributors of premium yachts from the Ferretti Group.
Together, they can now offer a range of services - including sales and charter brokerage, yacht marketing, technical support, annual maintenance, berthing, concierge services ashore and afloat, marine services, crewing, and many more - at locations as widespread as Athens, Barcelona, Doha, Dubrovnik, Limassol, London, Mallorca, Marbella, Montenegro, Mykonos, and Portoroz.
A bespoke customer relationship management (CRM) system, designed and developed by the founders, ensures seamless integration across all offices and service points resulting in accurate and effective yacht marketing services. With the broad geographical presence through regional dealership offices, the end user can also benefit from a much wider selection of boats available for sale.
Pantelis Stathis, Marketing Director of Trident Yacht Alliance, explains that through three of the most renowned yacht dealerships worldwide, technical support is an integral part of TYA’s business model. “The three Ferretti Group dealerships behind Trident Yacht Alliance have delivered over 1,000 new-build motor yachts over the past 30 years, demonstrating unquestionable levels of service and customer support, specifically during the twenty-four month warranty period. This is testament to our customer-service mentality, experience, as well as in-depth product knowledge. Our investment in technical support services, allows Trident Yacht Alliance to advise new owners on issues such as maintenance, refit and repairs, but also supplies our sales teams with in-depth and insightful product knowledge, which equates to providing customers and prospects with an informed sale, purchase, or chartering decision”.
Mr. Stathis adds that Trident Yacht Alliance is the only truly international yacht marketing firm specializing in the sub-40m yachting sector. “Our sales team consists of world-class sales consultants with a deep and diversified product knowledge. Sales, chartering, concierge and technical support teams can be found in the most relevant yachting destinations and our activities are united by our bespoke CRM system that has been specifically conceived and developed to integrate the marketing efforts of all three founding companies. Whether you are interested in selling, purchasing or chartering a yacht, Trident Yacht Alliance possesses the right people, located in the right markets, empowered by the right marketing tools”.
