09/09/2026
This time last year, we were in China visiting the Lovol factory.
This trip was our first time in China and was primarily about finding out more about Lovol: what the company was producing, seeing and testing the tractors, hearing about their future plans, listening to their plans for Europe, and generally getting a better insight into Lovol as a company we could work with.
We were blown away by the entire setup: a state-of-the-art factory, unbelievable technology, enviable working conditions for staff, everything done in-house, huge investment already made in Europe, and massive infrastructure plans in progress.
They have a worldwide parts operation, with European parts departments in Poland and Germany, as well as dedicated service and warranty teams for each region.
This gave us the confidence to move forward. Before we left China, we knew that Lovol had a place in our business.
They are producing well-made, well-proven tractors that are being used all over the world. Yes, Lovol is a new brand to us and will be new to many of our customers, but it is far from being a new brand.
90,000 tractors were produced in 2025. Nothing is built for stock; tractors are built only to order.
These are tractors that are affordable for ordinary farmers, with less unnecessary electronics and technology.
Lovol is not just another “Chinese” brand. They are the largest tractor and machinery supplier in China, the largest exporter of tractors in China, and currently rank 7th worldwide, with ambitions to increase their market share rapidly over the next few years.
More exciting new Euro V-compliant tractors are coming to the European market in late 2026 and throughout 2027, and there is plenty going on in their huge R&D department.
We could fill the yard with cheaper, own-branded Chinese tractors — they are out there — but Lovol is not one of them.
We have all watched the rise in quality and popularity of CFMOTO in the ATV world and BYD in the car industry. We believe LOVOL is the company that will do the same in the agricultural machinery sector.
Of that, we have no doubt.
www.alexandertractors.com