17/04/2020
Beautiful message of hope for tourism in Spain from Francesc Colomer, Autonomous Secretary of Tourism.
¨Addressing the tourism sector has never been so difficult. A sector that is defined in the happiness of others and that bases its reason for being on the happiness of others. A sector that needs, like air to breathe, travel, the freedom to travel.
The coronavirus pandemic is a huge lesson in life and death. But above all, of life. We all need each other. Humanity is deeply interdependent. Humanity is one humanity.
We will get out of this with unity. Only with the ancient culture of unity. Unity in prudence, unity in waiting and hope.
We will overcome fear, the worst known social solvent. So now it's time to resist with clenched teeth and the combat morale we always had.
This sector has endured all kinds of difficulties and, although it was never recognized as such, it has always saved the face of our economy and social cohesion. Yes, with all our imperfections and contradictions, it has been so. Even in these tragic days we have seen how the desperate priority for tourists has been to return home safely. Then, and only then, the sector felt it had fulfilled a moral duty. THANKS!.
We may never be the same again. What's more, we shouldn't be the same. We should try to be better. Perhaps life has put us to the test and it is time to respond with brighter eyes.
Yes, we will lift our spirits, of course, and we will be part of the solution. As always, this sector was an expert in caring for people. We will get there.
And all the necessary resources must be mobilized so that our companies, ideas, projects and illusions resist what is necessary in this dark hour. In this "meanwhile" which is half loaded with anguish and hope.
We know that gloomy and depressed destinies neither win nor convince. So when we return, we will compete with the greatest of enthusiasms. And we will do it together, more united and wiser.
Yes, no doubt, people will need to travel. They say that life goes round and round and thus traveling gives a lot of life. People will seek happiness again, perhaps to savor it in another way, with so much more intensity, sipping existence in another way.
It will be then when our authenticity, our attributes and values, our Mediterranean hospitality will take on all its meaning. We will celebrate life again. Humanity will be vaccinated against this virus and our destinies will be vaccinated against sadness.
The seclusion will end and life and the senses will flow again. And we will dispense this drug called hope here in the Valencian Community. Our Live Mediterranean will be a tribute to life, to the art of living. We will build emotions again. We will thrill again.
We will overcome the duel together and, when we return, we promise to be better.¨
Nunca fue tan complicado dirigirse a la familia que forma el sector turístico de esta comunidad. Un sector que se...