01/10/2026
Asking “Why not?” isn’t enough anymore. It’s time to ask the Why behind the Why. 💡
👋 Just wrapped up an incredible, mind-shifting few days at IASS IWSS 2026 in Turin as a brand-new member of this amazing association💥
🧡 We love building, designing, and experimenting simply because we can. But real impact requires asking the tough questions:
🤖 Tech & AI: The tools aren’t the threat—it’s the tech giant business models behind them. How do we safeguard our creative freedom and the true value of our work?
🌍 Purpose: We don’t design architecture and infrastructure for its own sake. How does our work actually serve society in a life-centric world?
🧐 YES - We genuinely can do our part to save the world, but it takes guts to focus on actual purpose over fast novelty.
Leaving Turin with invaluable contacts, deep inspiration, and endless gratitude for one of the best-organized, warmest congresses ever. Huge thanks to everyone who made this happen! 🙌✨
Manuello Bertetto Amedeo, Andrea Micheletti, Francesco Marmo, Stefano Gabriele
Erica Lenticchia, Fabio Bazzucchi, Yulia Shevchenko
LifeCentricDesign Networking