16/03/2026
Amazon May Move Prime Day to June – Sellers Should Prepare Earlier
Recent reports suggest that Amazon may move Prime Day from July to June this year.
Although the exact date has not been officially confirmed, insiders indicate the event could take place in late June.
Prime Day has been one of Amazon’s biggest global sales events since 2015, covering categories such as electronics, home goods, and consumer products. If the promotion is moved forward, sellers may need to adjust their inventory and logistics plans earlier than usual.
What this means for sellers:
📦 Inventory should arrive earlier – FBA warehouses may face congestion sooner.
🚢 Shipping schedules need adjustment – sea freight and air freight planning should move forward.
📊 Sales reporting may shift – Prime Day sales could be included in Q2 instead of Q3 results.
🛒 Consumer demand may overlap with school holiday shopping, increasing sales opportunities.
For cross-border sellers, early preparation is critical. Ensuring inventory reaches Amazon warehouses in advance can help avoid delays during the peak shopping period.