Our motto, “Your one-stop neighborhood grocery store”, underlines our commitment to providing customers with a convenient shopping experience by eliminating the inconveniences of shopping at large and crowded supermarkets. Our stores are located at the doorstep of city center residential areas, thereby offering a unique personal touch for every day shopping. The first FeiDan store was launched in
April 2006. Our first customers will remember it as a small and rather charming store. Today, the AnFu store has moved across the street, allowing us to offer a larger selection of imported products. In March 2007, our second store on DaGu Road opened, which was an immediate success. It was at this stage that we realized there was a strong demand for our concept. This lead us to open another store at LOFT, located in the Shang-Highstreet, a large shopping mall surrounded by many residential and office buildings. At the LOFT store, we launched the FeiDan Cafe, providing a selection of Mediterranean sandwiches and hot meals with indoor and outdoor seating. As the only imported foodstore company in China vertically integrated on three levels (logistics, importer and retailer), we are able to offer our customers a large variety of unique imported products at competitive prices. This has allowed us to gain over the years a high reputation for the quality of our products and service.
