Behavior SMART

17/12/2025

🎁 We usually keep this kind of content only for our email subscribers. But this holiday season, we decided to wrap it as a gift and share with our wider community.
In our latest newsletter, our subscribers received our 🎄 Holiday Behavior Sign Pack: a festive set of ready-to-use prompts designed to support smoother guest and team experiences during the busiest weeks of the year.
Instead of theory or long explanations, this email includes a downloadable Canva template with 11 printable holiday signs and a glimpse into how we design micro-actions inside the beSMART Platform
🎄 You can read the full email (and access the gift) here:
👉 https://shorturl.at/5Ps7p

Normally, insights and tools like this live inside our newsletter, where we share practical, behavior-smart ideas meant to be used, not just read. If this resonates, you’ll find the subscribe link in the email.
Wishing you a thoughtful, well-designed holiday season,
The BehaviorSMART Team 🩵

03/12/2025

Meet Mary, the Couldn’t-Care-Less-er.
For her, “responsible travel” isn’t even part of the plan - unless it’s so effortless that she does not have to think about it.
Yet, designing for Mary means designing for everyone.

🥁That’s exactly the type of insights our new program, Inside the Traveler’s Mind, will offer. We will discuss what matters and what does not matter to the different traveler types, and where you should probably act:
🧭 4 sessions · Jan 21 – Feb 25
🎟️ Early Bird until Dec 15
🗣️ Only 25 seats
🎓 Experts: Milena S. Nikolova, PhD & Simon Jones

👉 Registration link in the comments below!

02/12/2025

📣 Meet Kris: Guiding BehaviorSMART’s Next Chapter Toward a Digital Future
We are excited to introduce Kristiyan Lozanov, our Chief Operating Officer, bringing nearly two decades of tech and SaaS leadership to guide our next chapter.
In this interview, Kris shares what drew him to BehaviorSMART and how he’s shaping the evolution of the beSMART Platform, where behavioral insights, AI, and real-world action come together to drive effortless sustainable outcome.🩵

BehaviorSMART’s COO Kris Lozanov drives a digital transformation that turns behavioral science into scalable impact across tourism.