Highway 3 Twinning Development Association

08/31/2026

NOW LIVE | CHAPTER TWO – CONNECTING COMMUNITIES

Summer is here, and for many of us, that means getting on Highway 3.

It's the road to the lake. The road to the campground.
The road to family.
The road to work.
The road to the next community.
And sometimes, the road to somewhere we've never been before.

Highway 3 connects people, communities, businesses, destinations and opportunities across Southern Alberta and beyond.

Connecting Communities is the second chapter in the Highway 3 Twinning Development Association's public awareness series.

This chapter is about the connections we make along the way—and why maintaining and improving those connections matters.

🎥 Watch the newest chapter below.
Then tell us:
Where does Highway 3 take you this summer?
Share this video and help us tell the story of the road we all share.

08/31/2026

For the Badura family, Highway 3 is part of their family’s journey.
Between games, tournaments, practices and weekends on the road, Highway 3 helps connect them to the places they need to go — and to the experiences and memories that come with them.

For families across Southern Alberta, the highway isn't simply a way to get from one community to another. It's how we get our kids to the rink, the field, the tournament, the campground, the family gathering and, eventually, back home.

These are the connections that make Highway 3 matter.

Thank you to the Badura family for sharing their story as part of The Road We Share: Connecting Communities.

Now we want to hear from you. Where does Highway 3 take your family? Tell us in the comments or share your own Highway 3 story with us.

Because every destination starts with a connection.

https://youtube.com/shorts/7yNgAQFr41s?feature=share

08/27/2026

WHERE ARE YOU HEADED THIS SUMMER?

A summer road trip can mean a lot of things.
A weekend at the lake.
A visit with family.
A camping trip.
A community event.
A day exploring somewhere new.
Or simply getting home after a long day at work.

Where does Highway 3 take you?

Tell us your destination in the comments—and tag someone you always seem to meet up with somewhere along Highway 3.

08/22/2026

NOW LIVE | CHAPTER TWO – CONNECTING COMMUNITIES

Summer is here, and for many of us, that means getting on Highway 3.
It's the road to the lake.
The road to the campground.
The road to family.
The road to work.
The road to the next community.
And sometimes, the road to somewhere we've never been before.

Highway 3 connects people, communities, businesses, destinations and opportunities across Southern Alberta and beyond.

Connecting Communities is the second chapter in the Highway 3 Twinning Development Association's public awareness series.

This chapter is about the connections we make along the way—and why maintaining and improving those connections matters.

🎥 Watch the newest chapter below.
https://youtube.com/shorts/7yNgAQFr41s

Then tell us:
Where did Highway 3 take you this summer?

Share this video and help us tell the story of the road we all share.

08/18/2026

COMING SOON | CHAPTER TWO

Summer means getting out on the road. Visiting family. Exploring new places. Heading to the lake. Supporting local businesses. Travelling for work. Taking the long way home.

Highway 3 connects us to all of it.

Our next chapter of The Highway 3 Story is coming soon.
Connecting Communities

This summer, we're exploring the people, places and experiences that Highway 3 connects every day.

Stay tuned.

08/07/2026

We're proud to be part of the conversation!

The Highway 3 Twinning Development Association was pleased to join the latest episode of the AMTA Steering Change Podcast to discuss the importance of improving safety and travel along Alberta's Highway 3.

A sincere thank you to the Alberta Motor Transport Association (AMTA) for the opportunity to highlight the progress being made, the partnerships driving this initiative forward, and why completing the twinning of Highway 3 remains so important for Southern Alberta.

Featuring:
🚧 Gordon Reynolds – H3TDA President & Mayor of Bow Island
🚛 Brad Beerling – AMTA Senior Vice Chair of the Board
🤝 Josh Hannaberry – AMTA Senior Advisor of Strategic Partnerships

🎧 Listen on the AMTA website:
https://amta.ca/steeringchange

▶️ Or watch on YouTube:
https://youtu.be/MhhpEqPGDF4

If you support a safer, more reliable Highway 3, we'd love for you to listen, share, and help spread the word.

Steering Change Ep. 68 has arrived!

In this episode, we are discussing the improvements being made to the Highway 3 corridor between the BC border and Medicine Hat over the last several years in the way of passing lanes and twinning in the name of aiding traffic flow and improving safety.

In our conversation, host Kelsey Hipkin chats with Gordon Reynolds, H3TDA President and Mayor of Bow Island, Alberta, and Brad Beerling, AMTA Senior Vice Chair of the Board, as well as co-host Josh Hannaberry, AMTA's Senior Advisor of Strategic Partnerships, to deep dive into the progress being made, commercial transportation and economic impacts, and the highway history, including the many years the H3TDA has been advocating for the roadway.

Listen now on our website: https://amta.ca/steeringchange or on your preferred podcast platform.

07/28/2026

Please join us in welcoming Persson Food Services to the Highway 3 Twinning Development Association!

We're excited to welcome Persson Food Services, proud owners of Tim Hortons and Firehouse Subs locations serving Bow Island, Taber, Coaldale, Lethbridge, and Medicine Hat, as our newest Industry Member!

As a locally owned business employing more than 250 people across Southern Alberta, Persson Food Services understands the vital role Highway 3 plays in connecting our communities, supporting local businesses, and ensuring the safe movement of residents and travellers every day.

Their commitment to strengthening Southern Alberta and improving highway safety makes them a valued partner in our advocacy for a fully twinned Highway 3.

Thank you, Persson Food Services, for investing in the future of our region and standing with us as we work toward a safer, stronger Highway 3 Corridor.

Welcome to the Association!

07/28/2026

Thank you to everyone who watched, commented, and shared "Chapter 1: The Road We Share".

https://youtube.com/shorts/o5T6ZOF0LbM?si=tuXNysMZJTPkCl_6

Every conversation helps build greater awareness about the importance of Highway 3not just as a transportation corridor, but as the road that connects our families, businesses, communities, and opportunities.

Together, we're helping tell the story of why Highway 3 matters.
Next month, we'll continue that story with Chapter Two: Connecting Communities.

Until then... Travel safely.

And thank you for helping us build awareness across Southern Alberta.

07/24/2026

🚧 DID YOU KNOW?
Every improvement made to Highway 3 is about more than infrastructure. It's about helping families travel safely. It's about supporting local businesses. It's about connecting communities.
It's about making sure people arrive home. At the Highway 3 Twinning Development Association, we're committed to continuing the conversation about why a safer Highway 3 matters to everyone who uses it. Because every journey deserves a safe return home.

07/18/2026

📸 We're on Instagram!

Want to stay up to date on the latest Highway 3 twinning news, project updates, advocacy efforts, behind-the-scenes moments, and events across Southern Alberta?

Follow on Instagram and join us as we continue advocating for a safer, stronger, and more connected Highway 3 corridor.

📱 Scan the QR code below or search on Instagram.

Together, we're building momentum for a fully twinned Highway 3.