08/02/2026
Itâs a good thing I didnât have much planned for this August long weekend, because like many of you, Iâm watching closely to see what happens next with WestJet and the flight attendantsâ strike. Travel disruptions arenât new (be it weather, strikes, airline issues, etcâŠ) but they always land hard when they affect real people and real plans.
As travel advisors, weâre problem solvers and we are committed to helping our clients when a disruption impacts their travel plans. Long before a trip is booked, weâve already spent hours researching, planning, coordinating, and crafting an itinerary that fits a clientâs needs. Much of that work is invisible, and often unpaid, but itâs the foundation that makes travel feel seamless.
We make it look easy. From the outside it may look like we simply âbookâ the trip, but itâs so much more than a âtransactionâ. When you book with a travel advisor, youâre not just making a transaction â youâre gaining an advocate.
When disruptions happen, weâve got your back. You have someone who knows your plans, understands your options, and is working to find solutions with an entire network of travel partners to find solutions. That support is often the difference between navigating a stressful situation alone and having someone in your corner. Itâs the difference between feeling stranded or feeling supported.
So all this to say we understand unpaid work and maybe itâs why this resonates with so many of us in the travel industry. We understand what itâs like to put in hours of work that goes unseen and we do stand with the flight attendants to ensure they are compensated fairly and appropriately. No one likes to work for free.
Hereâs hoping a resolution comes quickly so travellers can get back to the excitement of where theyâre going, rather than worrying about how theyâll get there.
To everyone impacted, weâre thinking of you.
To the travel advisors working through the chaos â I see you.
And to our clients who trust us with their adventures â thank you. That trust means everything.
(And let's be real, when I work from home, I'm usually in pajamas and my office doesn't look this polished! đ)